Hi, We’re (I am) The Funnel Brother!

HI, I’m Ralph Chua, this is my story.

I was always a little apprehensive about venturing into the world of online marketing.

After all, door-to-door sales had worked for me and my company for so long that I never felt the need to take the plunge.

But when I saw the rise of social media and its undeniable influence on people’s buying decisions, I knew I had to make a change.

So, I began my research.

  • What kind of sales process should I use?
  • What is a funnel?
  • How do I identify my target customers and their needs?

All these questions swirled in my head as I read up on marketing principles for small businesses.

After some soul-searching, I decided to go with search engine optimization (SEO) as my primary marketing strategy.

It seemed like the best choice, given that it would help me spread word about my product or service without a hefty advertising campaign.

I started making changes to my website and trying out different things in an attempt to optimize it for search engines.

But I soon realized that the journey wasn’t going to be easy.

From time to time I’d find myself stuck, not knowing what to do next.

That’s when I learned the most important lesson in online marketing – never stop asking questions and looking for solutions.

So, in an effort to help others facing similar challenges, I decided to document my experiences and share them with the world, in this blog.

As they say:

“The Best Way To Learn Is By Teaching”.

And as I continue to learn more about online marketing, I hope to funnel my knowledge into helping other businesses reach their own success!

That’s why they (I) call me The Funnel Brother!

The Funnel Brother

In 2020, before the world was turned upside-down.

I decided to turn on my computer for the first time since… (not sure when was the last time)

To create my first website.

And start my journey into digital marketing.

Little did I know that from this moment, I was about to embark on a lifelong journey of learning and exploration.

The opportunity is REAL and so are the challenges.

The challenges are EVEN greater as you are not only competing against others but…


My biggest challenge was IDENTITY CRISIS.

You see, I was so accustomed to old-fashioned practices that I had no idea where to start from.

I kept asking myself:

“How do these online marketing techniques work? What are the best strategies for me?”

So I jump into the trenches and started investing in learning, testing, and validating ideas.

I discover many tricks…

…many of them worked, and some didn’t.

But I kept on learning and tweaking until I found the right strategies.

The strategies were to identify thyself, know thy customers, and understand their needs.

By doing so, I was able to increase my productivity, which in turn increased my profits.

(I simply shift my habits for outcome-based to identity based)

I also learned how to effectively manage my time, resources, and budget.

Now that I’ve gained the experience and knowledge required for success…

…I’m here to share it with you!

Welcome aboard The Funnel Brother’s journey!

Together we can create success stories for businesses and achieve our goals.

*Outcome-based habits and identity-based habits are two distinct concepts that I, learned from Atomic Habits by James Clear. Outcome-based habits focus on the goal or desired outcome of a habit and take into account short-term results, while identity-based habits focus on who we want to become as a result of our actions and take into account long-term results.

Identity (Who Is Ralph Chua)

The funny thing about learning new things is that the more you learn, the more your identity shifts and evolves.

I was stuck in the “Learning Loop”.

I can do this…

I can do that…

Guess what happens next?


I was feeling overwhelmed and confused… confused in the sense of identity.

The knowledge I was gaining meant nothing if I didn’t have an idea of where to apply it and how to use it in my business.

That’s when I put on my “Blinkers”.

I am a “Publisher”

Ever since then, I focused all my resources and energy on producing content.

I started experimenting with different types of content and writing styles.

And eventually, I identified the best format to convey my message and produce the most impactful content.

The result?

I would say “In Progress”.

My journey has just started and I am still learning.

A wise man once said: The Beginning is not the End…


Back in 2020, I had no idea what is a funnel.

Nor do I know what does “Call To Action” button even means.

But fast forward to today, there are lots more to learn and unlearn.

Learn about the various digital marketing and online sales strategies.

Unlearn about the procrastination and doubts that once lingered in my mind.

And most importantly, learn to be better.

1% a day will make a difference.

Sales Funnels

I learned all my funnel-building and sales funnel strategies from Russell Brunson and ClickFunnels resources.

I invested both money and time in learning and testing the various funnel-building strategies.

This helped me understand:

  • How to create sales funnels
  • How to build funnel blocks
  • What are the Main 3 Niches
  • How to identify my customers
  • How to craft sales messages
  • And how to optimize my funnels for maximum conversions

I documented all these strategies here at The Funnel Brother to help others who are just starting out or want to learn more about funnel-building.

My goal is simple: To spread knowledge and empower anyone to build successful funnels.

Search Engine Optimization (SEO)

I learned all my SEO from Authority Hacker and they heavily influence my journey to be an SEO expert.

I was first introduced to the concept of SEO by reading their blog posts and watching their videos.

I then invested more time in understanding the fundamentals of SEO, which include:

  • What are “Search Intent” Keywords & Keyword Research
  • Building Quality Backlinks
  • Understanding Technical SEO
  • How to write SEO-optimized content
  • How to build an Authority Site from scratch

From there, I started implementing my own SEO strategies to get better rankings and more organic traffic.

My journey was slow but steady; slowly building knowledge one step at a time and trying out different methods until I found what works best for me.

Now, I am confident enough to share the basic and advanced SEO strategies that I learned from Authority Hacker with my readers.

Whether it is a beginner guide to SEO or more advanced techniques, I want to help others grow their organic traffic and get better rankings.

The Funnel Brother is also my playground for experimenting with different content marketing strategies.

Through this blog, I hope to provide helpful insights into the world of digital marketing and help educate people on how to use SEO and other digital marketing strategies effectively.

Between these 2 I chose the latter.


I would keep this short…

I work as:

  • Waiter
  • Retailer
  • Promoter
  • Event Curator
  • Medical Reps
  • Mortgage Broker
  • Door-To-Door Sales Man
  • Casino Host
  • Business Development (Sanitary)
  • Insurance Broker

As you can see, I’m a Jack of all trades.

Which translated into Mr. No Body…

Part of my digital journey starts because I want to MASTER something.


Yep… I am a product of the “System”.

I attended University and got a degree in accounting. (Which I didn’t pursue further)

Then, at some point in my corporate career, I decided that I needed an extra boost to climb the corporate ladder, so I furthered my studies to get my MBA.

I finally got my MBA in 2017 while working full-time.

Getting MBA got me thinking about my career in a different light.

As reality struck me, I realized that corporate life was not for me and decided to venture out on my own.

Would I further my studies?

No… this time I chose to acquire knowledge from different sources and learn from experienced professionals.

I am currently working to be certified as a “Funnel Builder” and practicing my SEO skills at the same time.


I’m on a mission to touch the lives of millions.

My mission is to empower individuals with the knowledge and skills to build successful digital businesses.

I’m passionate about helping people take control of their destinies and become their own bosses.

This means providing useful content that educates, informs, and inspires my readers so they can reach their goals faster and more efficiently.

At The Funnel Brother, I strive to provide the most cutting-edge strategies and tactics so my readers can get the best results possible.

I’m dedicated to helping people solve their biggest challenges with digital marketing and funnel building so they can grow quickly while still enjoying life.

By staying resourceful and up-to-date with the latest digital trends, I want to help my readers make informed decisions about their businesses that will take them closer to success.

That’s why I always do my best to provide practical advice and actionable tips at The Funnel Brother.

To sum it up: My mission is to provide valuable and actionable information on digital marketing and funnel building that will inspire and motivate my readers to take action.

This is the mission of The Funnel Brother.

I’m here to help you build a successful digital business!


My goal is to have The Funnel Brother become the go-to resource for all things digital marketing and funnel building.

I want to help people build successful funnels that generate leads and convert customers, so they can finally achieve their dreams of financial freedom.

I am determined to provide accurate and reliable information on my blog so that everyone can benefit from my expertise.

I’m also passionate about helping others build their own digital marketing business and become successful entrepreneurs.

I strive to provide valuable resources and advice on how to start a successful business and grow it quickly.

So, join me on this journey to learn more about SEO, funnel building, and digital marketing!

I’m here to help you reach success.

Check Out Some Of My Resources!

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