types of sales funnel

23 Types of Sales Funnel

Written by Ralph Chua
Last Updated On

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Are you looking for a way to increase revenue?

Have an idea about how best-converting visitors into customers can boost your bottom line, and make more money in the process.

I have 23 different types of sales funnels that will do just what we want them to!

There’s no need to search any further because these offer everything: 

The first step is always getting someone onto our list by signing up through one funnel then following it with another if needed (e-mail registration).

Next thing people see when arriving via Google Ads or social media sites like Facebook & Twitter depending which approach works better where they saw us first–either place it could be next to Google Ads or anywhere else.

Here are the 23 best types of sales funnel to implement!

23 Types Of Sales Funnel
  1. Squeeze Page Funnel
  2. Reverse Squeeze Page Funnel
  3. Lead Magnet Funnel
  4. Bridge Funnel
  5. Survey Funnel
  6. Application Funnel
  7. Ask Campaign Funnel
  8. 2-Step Tripwire Funnel
  9. Video Sales Letter Funnel
  10. Sales Letter Funnel
  11. Membership Funnel
  12. Daily Deal Funnel
  13. Invisible Funnel
  14. Webinar Funnel
  15. Automated Webinar Funnel
  16. Product Launch Funnel
  17. Hero Funnel
  18. Homepage Funnel
  19. Cancellation Funnel
  20. Storefront Funnel
  21. Summit Funnel
  22. Live Demo Funnel
  23. Follow Up Funnel

Types of Sales Funnel

There are 23 types of sales funnel as we speak.

Do we need to know all 23?

No, you don’t need to know all 23 types of sales funnels.

However, it is important to understand the different options available to you so that you can choose the one that best suits your business needs.

Why do we need a funnel in the first place?

A sales funnel is a tool that helps you to structure and track your sales process.

It allows you to see where your customers are in the buying cycle and how they interact with your business.

This information is vital in order to improve your sales strategy and close more deals.

So, which type of funnel should you use for your business?

Depending on your goal, you will need to choose a different type of funnel.

For example, if you want to capture leads then you will need to use a lead capture funnel.

If you want to increase sales then you will need to use a sales funnel.

There are many different types of sales funnels available, each with its own advantages and disadvantages.

The important thing is to choose the right one for your business needs.

In ClickFunnels Cookbook Russell categories it into 5 categories:

  • Lead Generation Funnels
  • Buyer Funnels
  • Event Funnels
  • Other Funnels
  • Follow Up Funnels

If you needed to get more leads then just pick the type of funnels in lead generation funnels.

If you wanted to increase sales then pick the type of funnel in the buyer funnel category.

You don’t need to know all 23 types of funnels.

Just know what goal you want to achieve and then find the corresponding type of funnel.

Let’s get into the 23 types of sales funnels.

1. Squeeze Page Funnel

The Squeeze Page Funnel is the most basic type of sales funnel.

It is typically used to capture leads and build an email list.

A Squeeze Page Funnel consists of a landing page with an opt-in form where visitors can sign up to receive your free offer.

Once they sign up, they are redirected to a thank you page where they can download the free offer.

The Squeeze Page Funnel is a very effective way to grow your email list and is often used as the first step in a larger sales funnel.

Lead Generation Funnel: Squeeze Page Funnel

2. Reverse Squeeze Page Funnel

Lead Generation Funnel: Reverse Squeeze Page Funnel

The Reverse Squeeze Page Funnel is similar to the Squeeze Page Funnel, but with a twist.

Instead of offering a freebie in exchange for an email address, you offer a low-priced product.

The key to making this funnel work is to offer a high-quality product that is undervalued.

This will entice people to buy the product even though it is not free.

3. Lead Magnet Funnel

Lead Generation Funnel: Lead Magnet Funnel

The Lead Magnet Funnel is similar to the Squeeze Page Funnel, but with a twist.

Instead of offering a freebie in exchange for an email address, you offer a low-priced product.

The key to making this funnel work is to offer a high-quality product that is undervalued.

This will entice people to give their email in exchange for the product.

4. Bridge Funnel

Bridge Funnel
Sales Funnel Stages
Webinar Sales Funnel
Optimized Sales Funnel
Free Sample Funnel
Lead Magnet Funnel
Product Launch Funnels
Application Sales Funnel
Cross Sell Funnel
Sales Letter Page
Sales Funnel Works
Other Marketing Efforts
Customer Retention Rate
Pay Careful Attention
Target Audience Hangs
Just One Example
Quick Google Search
Email Drip Campaign
Different Buyer Personas
Free Shipping Work
Drastically Reduce Refunds
Credit Card Details
High End Clients
Call To Actions
Go To Webinar
Self Liquidating Offer
Higher Ticket Offers
Close Potential Customers
Most Important Places
How Many People
Highest Conversion Rate
Most Popular Products
Like Crazy No
Contact Information No
Blog Posts No
Free Trial No
Every Business No
Ticket Offers No
Get Started No
Great Way No
Many People No
Product Launch Sales Funnel
Various Sales Funnel Stages
Types Of Sales No
Does Free Shipping Work
Thank You Page No
Type Of Funnel No
Product Or Service No
Products And Services No
Make A Purchase No
Types Of Sales Funnels No
Different Types Of Sales No
Bottom Of The Funnel No
Top Of The Funnel No

The Bridge Funnel is used to bridge the gap between two products.

For example, if you have a free product and a paid product, you can use the Bridge Funnel to upsell your customers from the free product to the paid product.

The Bridge Funnel typically consists of a landing page with a video that explains the benefits of the paid product.

There is also an opt-in form where people can sign up to receive more information about the paid product.

5. Survey Funnel

Lead Generation Funnel: Survey Funnel

The Survey Funnel is used to collect data from your customers.

It typically consists of a landing page with a survey.

The answers to the survey are used to segment your customers into different groups.

This information is then used to create custom sales funnels for each customer group.

6. Application Funnel

Lead Generation Funnel: Application Funnel

Not all leads are equal.

Some leads are more qualified than others.

The Application Funnel is used to qualify leads and ensure that they are a good fit for your product or service.

It typically consists of a landing page with an application form.

The answers to the application are used to determine whether or not the lead is qualified.

7. Ask Campaign Funnel

Lead Generation Funnel: Ask Campaign Funnel

The Ask Campaign Funnel is used to generate reviews and testimonials from your customers.

It typically consists of a landing page with an opt-in form where people can sign up to receive your free offer.

Once they sign up, they are redirected to a thank you page where they can leave a review or testimonial.

8. 2-Step Tripwire Funnel

Buyer Funnel: 2-Step Tripwire Funnel Wireframe

The 2-Step Tripwire Funnel is used to sell a low-priced product.

2-Step Tripwire Funnel is designed to capture the leads information in case they drop out at the checkout.

This is a great way to follow up with the potential buyer using the abandoned cart sequence.

Russell Brunson’s books is a great example for 2-Step Tripwire Funnel.

If you haven’t get your FREE copy of it you can read my review here.

9. Video Sales Letter Funnel

Buyer Funnel: Video Sales Letter Funnel

The Video Sales Letter Funnel is used to sell a high-priced product.

It typically consists of a landing page with a video sales letter.

The video sales letter is used to convince people to buy the product.

If you don’t know what funnel to build at first, start with the Video Sales Letter Funnel.

If you need some inspiration or perhaps you have been thinking about creating your own funnel you just don’t know why what’s pulling you back.

Then you need to watch Your First Funnel video presentation by Russell Brunson.

It is super motivating!

You can check it out here.

10. Sales Letter Funnel

Buyer Funnel: Sales Letter Funnel

Very similar to Video Sales Letter Funnel, the Sales Letter Funnel is used to sell a high-priced product.

The difference is that instead of using a video, you use a written sales letter.

Writing a sales letter from a blank sheet of paper can be daunting, so if you’re not sure where to start, check out some of the great resources on Copyblogger.

If you are talking about sales copy, how could you not mention Copywriting Secrets by Jim Edwards?

I’m not sure if you are familiar with him, but he’s a well-known copywriter, and he has an excellent book on the subject.

You could also check out The Ultimate Sales Letter by Dan Kennedy.

Both of these books will teach you everything you need to know about writing effective sales copy.

11. Membership Funnel

The Membership Funnel is used to create a recurring revenue stream.

It typically consists of a landing page with an opt-in form where people can sign up for your free trial.

Once they sign up, they are redirected to a sales page where they can buy the membership.

Did you know “The Digital Industry is Expected to Reach USD1,446.36Million by 2028?”

It’s something worth tapping into if you’re not already.

12. Daily Deal Funnel

Buyer Funnel: Daily Deal Funnel

The Daily Deal Funnel is used to sell a product or service at a discounted price.

It typically consists of a landing page with an opt-in form where people can sign up to receive your daily deal.

Once they sign up, they are redirected to a sales page where they can buy the product or service at the discounted price.

13. Invisible Funnel

Event Funnel: Invisible Funnel

Not sure have you heard of Two Comma Club Live?

It’s an event organized by Russell Brunson where the top entrepreneurs in the world come together and share their knowledge.

Two Comma Club Live is a live event.

However, they also conduct virtual events!

You can attend this amazing event online and pay only pay if you like it.

This is an example of an Invisible Funnel.

14. Webinar Funnel

Event Funnel: Webinar Funnel

Many struggles when it comes to webinar marketing.

The No.1 reason I found is too much selling and not enough value.

Your attendees are not stupid, they can see right through it if you’re just trying to sell them something.

“My definition of marketing is simple—it’s all about educating the marketplace that your business can solve problems, fill voids, or achieve opportunities and goals the way no other business can.”

Jay Abraham

When you’re able to do that, only then you’ll be able to sell to them effectively.

The Webinar Funnel is used to sell a product or service. (Build Your Authority Too)

It typically consists of a landing page with an opt-in form where people can sign up for your webinar.

Once they sign up, they are redirected to a sales page where they can buy the product or service.

If you like proven ways to sell without being salesy, then you might want to spare $7 for Russell Brunson’s Perfect Webinar Scripts.

15. Automated Webinar Funnel

Event Funnel: Automated Webinar Funnel

When you found a winner in your webinars, it makes sense to automate it and sell without you being there.

It’s not that you’re not important, but wouldn’t it be nice if you can have more time on your hands?

The structures and scripts are pretty much the same as a regular webinar.

The difference is that you will be using an evergreen webinar platform like:

Need a great example of automated webinar funnel? Look no further than Funnel Hacking Secrets.

You can funnel hack Funnel Hacking Secrets by registering here.

16. Product Launch Funnel

Event Funnel: Product Launch Funnel

Let’s be honest for a second, how many webinars do you attend that you actually sit through and listen to the entire thing?

I’ll be honest, not a lot.

Jeff Walker knows it, that’s why he created the Product Launch Formula which is now the standard for launching products.

A product launch is a series of events leading up to the launch of a new product.

It typically consists of a landing page with an opt-in form where people can sign up to receive updates about the product launch.

Once they sign up, they are redirected to a sales page where they can buy the product.

17. Hero Funnel

Other Funnel: Hero Funnel

Hero Funnel is like an invitation card for others to enter your entrepreneur world.

The goal of a Hero Funnel is to establish yourself as an authority in your industry.

It starts by telling the Hero’s journey.

The Hero’s Journey is a story arc that many successful stories follow.

In short, it’s about the transformation of a character from an ordinary person to a hero.

The Hero Funnel typically consists of a landing page with an opt-in form where people can sign up to receive your freebies.

Once they sign up, they are redirected to a sales page where they can buy your products or services.

If you need some inspiration then make sure you get a Free Templates.

18. Homepage Funnel

Other Funnel: Homepage Funnel

The Homepage Funnel is the most basic of all funnels.

It typically consists of a landing page that leads to a product or service.

It’s very much the same as a traditional website but with a focus on conversions.

The goal of a Homepage Funnel is to get people to take action on your offer.

A great way to capture leads on your homepage is to offer a freebie in exchange for their email address.

19. Cancellation Funnel+

Other Funnel: Cancellation Funnel

The Cancellation Funnel is used to stop people from canceling their subscription or membership.

It typically consists of a landing page with an opt-in form where people can sign up to receive your freebies.

Once they sign up, they are redirected to a sales page where they can buy your products or services.

20. Storefront Funnel

Storefront Funnel is like a directory of all your products and services on a single landing page.

It is designed to illustrate everything you have to offer in one place.

The goal of a Storefront Funnel is to get people to take action on your offers.

They will be send into your sales funnel where they will be given the option to buy your products or services.

21. Summit Funnel

Other Funnel: Summit Funnel

A summit is an online event where experts in a particular field come together to share their knowledge.

The goal of a summit is to provide value and build relationships with potential customers.

A Summit Funnel typically consists of a landing page with an opt-in form where people can sign up to receive updates about the summit.

Once they sign up, they are redirected to a sales page where they can buy the summit.

22. Live Demo Funnel

Other Funnel: Live Demo Funnel

A Live Demo is a great way to showcase your products or services in action.

It’s also a great way to build relationships with potential customers.

The goal of a Live Demo is to get people to take action on your offer.

A Live Demo typically consists of a landing page with an opt-in form where people can sign up to receive updates about the demo.

Once they sign up, they are redirected to a sales page where they can buy the product or service.

Perfect Live Demo Funnel example would be ClickFunnels iloveclickfunnels.com where they illustrate how Russell build a funnel for Grand Cardone on a plane!

You can check it out here.

23. Follow Up Funnel

The Follow-Up Funnel is what Russell describes as the most important funnel of all.

The goal of a Follow Up Funnel is to keep in touch with your customers and build relationships with them.

Follow Up Funnel AKA email marketing campaign.

The most important part of the Follow Up Funnel is the email sequence.

Email sequences are a series of emails that are sent out over a period of time.

They are designed to build relationships with your customers and get them to take action on your offers.

Email marketing is one of the most powerful marketing strategies because it allows you to stay in touch with your customers on a regular basis.

It’s also one of the most cost-effective marketing strategies because it’s so easy to automate.

If you’re not using email marketing, you’re missing out on a lot of potential customers.

And that’s why the Follow-Up Funnel is so important.

Need recommendation? Check out my preferred email marketing tool.

Read my ActiveCampaign review.

23 Types Of Sales Funnel: Conclusion

There you have it!

23 types of sales funnels that you can use to grow your business.

Which one will you use first?

If you’re not sure, don’t worry.

Russell Brunson has created a brand new program “Your First Funnel” that will walk you through the process of creating your first funnel step-by-step.

The only way to succeed with online marketing is to “Get In The Game”!

And the only way to take action is to have a plan.

A sales funnel is that plan.

So what are you waiting for?

Get started today and create your first funnel!

Click here to learn more about Your First Funnel.

And if you liked this post, be sure to share it with your friends!

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Article By:

Ralph Chua

I'm a husband and a father. I'm also an entrepreneur who's on a mission to find sales funnel mastery. I love watching football, but not as much as my wife loves it. She is the best quarterback in our family!
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