types of sales funnel

23 Types of Sales Funnel

Written by Ralph Chua
Last Updated On

Get The 7 Core Funnel Guide To Build Your Lead and Sales Machine

Are you looking for a way to increase revenue?

Have an idea about how best-converting visitors into customers can boost your bottom line, and make more money in the process.

I have 23 different types of sales funnels that will do just what we want them to!

There’s no need to search any further because these offer everything: 

The first step is always getting someone onto our list by signing up through one funnel then following it with another if needed (e-mail registration).

Next thing people see when arriving via Google Ads or social media sites like Facebook & Twitter depending which approach works better where they saw us first–either place it could be next to Google Ads or anywhere else.

Here are the 23 best types of sales funnel to implement!

23 Types Of Sales Funnel

  1. The Sales Letter Funnel
  2. The Squeeze Page Funnel
  3. The Lead Generation Funnel
  4. The Membership Funnel
  5. The Survey Funnel
  6. The Video Sales Letter Funnel
  7. The Reverse Squeeze Page Funnel
  8. The 2-Step Tripwire Funnel
  9. The Live Demo Funnel
  10. Unboxing Funnel
  11. The Webinar Funnel
  12. The Hero Funnel
  13. The Bridge Funnel
  14. The Homepage Funnel
  15. The Webinar Funnel
  16. The Ask Campaign Funnel
  17. The Cancellation Funnel
  18. The Application Funnel
  19. The Product Launch Funnel
  20. The Automated Sales Funnel
  21. The Daily Deal Funnel
  22. The Summit Funnel
  23. Self liquidating funnel(SLO funnel)

1)The Sales Letter Funnel

A sales letter funnel is a type of sales page that first starts with an enticement to the offer, followed by a series of messages, and then a call-to-action that requires a purchase decision.

Every message in this marketing tool must have the same goal: generating enough interest to make the website visitors want to buy right now.

At the end of each section, you can use your call-to-action for people to make the next move.

In every type of sale letter funnel, there is an incentive or bonus offered as ‘pay off’ for taking action.

The bonus could be a third part resource released after they sign up, any kind of discount coupon, an extended trial period for a product or service, or anything else that will make someone want to buy right now before it’s too late.

2) The Squeeze Page Funnel

A squeeze page is a marketing term for a webpage in which a visitor is onboarded to a list in exchange for something of value, typically in the form of a lead magnet.

It can also be used to refer to an email sequence that delivers a lead magnet.

Squeeze pages are often short and have a very limited number of fields on them–for example just one field for name and email address.

Typically when someone enters their email, they’re redirected to another page whereupon they then have access to the lead magnet they were promised.

3) The Lead Generation Funnel

Also knows as lead magnets funnel or lead gen funnel is when you offer people something that they will find valuable in exchange for their email address.

This leads them through your sales process to your product.

Lead Generation Example:

  • Free samples
  • Free call
  • EBook
  • Case studies

Since you’re not asking for their credit card upfront, this allows you to build trust with the customer before they feel pressured to buy.

You might even convince them that there’s no risk in trying out your product now because they will get their money back.

Go ahead and try it now and start generating leads!

4)The Membership Funnel

The membership funnels are one of two types of sales funnels where the offer is a recurring purchase with an ongoing payment.

This type of list is most often used by businesses that sell goods or services at a high unit price, like $100/month coaching program.

The goal of this type of list is to offer recurring revenue for businesses with high unit prices.

5)The Survey Funnel

The survey funnel is a great way for you to get respondents at every stage in the customer journey.

Some of these stages could include first-time visitors, returning customers or past buyers who have since changed their mind about making this purchase but want an explanation on why they made that decision before finalizing anything with another company.

The quiz questions vary depending on what your goals are as well as how targeted towards certain demographics (age range) – if someone’s answers indicate interests related specifically to one specific area then there will be more focus put into those topics during future communications from us!

6) The Video Sales Letter Funnel(VSL)

The video sales letter funnel is a video that’s used to provide information and answer questions about your product or service.

It should be short and to the point, with just enough content to grab the viewer’s attention for their next move (signing up for a free trial, subscribing to your mailing list, etc).

7) The Reverse Squeeze Page Funnel

The best way to build your relationship is by giving people something before they have to give you their email address.

This will make them more likely to trust and like what you’re offering, so the lead magnet or free course must be good enough for this reason (especially if there are other reasons why we want clients).

But with most Squeeze Pages Funnels these days following an old-fashioned strategy of getting someone’s contact info upfront may not work out as well in some cases–so I recommend doing things differently! Instead of asking right away after providing value via content such as a free course or lead magnet, I’d wait until the end of this funnel to ask for their email address.

8) The 2-Step Tripwire Funnel

The 2-step tripwire funnel is perfect to use when you’ve got a product or service that needs very little time commitment to get started.

It’s also great for products where you can start making money right away with minimal effort.

This type of funnel might work if you’re selling something like an ebook, membership site, live online course, etc.

9) The Live Demo Funnel

The live demo funnel is when you can demonstrate your product or service in real-time to the customer.

This is a great way to show off the capabilities of your product, and there’s no better way for them to see it in action.

If not in-person, this might also be done via screen share online.

10) Unboxing Funnel

An unboxing funnel is a type of sales funnel that includes the steps one would take to unbox and then review a product.

The first step is unboxing the product and taking pictures to share with your followers on social media.

This might include showing yourself opening the package and having fun with it or displaying how large or small it is.

Then you move on to the next step: reviewing the product, which should be an objective summary of your thoughts about it.

Finally, you create a link to where someone can purchase the product.

11) The Webinar Funnel

The webinar funnel is a sales funnel that gets launched after the registration page where you can take your prospects to a full-fledged webinar or course (just like how Namely uses this type of lead magnet as the main tool at the top.

Then it’s automatically applied as their first “course”

An OTO (with additional product offers) is offered as well so that average cart values can increase even more through targeted customers who may be interested in certain add-ons based on previous browsing behavior.

12) The Hero Funnel

The Hero’s Journey is a formula for convert visitors from fence-sitters to committed customers.

It starts with an email course, sales material, and VIP bonuses that encourage people on the fence about purchasing your product or service – but don’t stop there!

This funnel can be tweaked infinitely depending upon what you’re selling: anything digital should include video lessons as well as eBooks; if it involves food then provide recipes so users know how best to enjoy their purchase at home.

And just because someone hasn’t made up her mind yet doesn’t mean we want them stuck inside after dark reading books by candlelight (no matter how cozy those evenings might have been).

Offer tours of our facilities too – let’s show people just how convincing your sales funnel gets.

13) The Bridge Funnel

A bridge funnel is a page designed to capture more information about the product or service you are selling.

It can be used when an affiliate marketing site does not have control over where people sign up for them, like on third-party sites that link(affiliate link) back instead of directing users directly towards their website content with ads in some cases. 

A Bridge Funnel also has the ability to bring visitors from another landing page within your domain as well as direct them toward specific links provided by affiliates thus generating additional revenue opportunities beyond what would otherwise occur without this type of online advertising medium.

14) The Homepage Funnel

A homepage funnel is nothing more than a website designed to convert traffic with the ultimate goal of capturing an email address.

They are often called squeeze pages, landing pages, or lead gatherer pages. Homepage funnels can be used for many different types of businesses with the end goal of capturing email addresses for catalog mailing lists, event marketing, software trial offers, etc.

15) The Webinar Funnel

The end result of this funnel is that people will sign up for your webinar, attend it and then buy from you.

A typical sales cycle can be accelerated because there’s less time needed in generating leads which means greater conversions with higher ticket items such as coaching packages or consulting services!

It also gives you more opportunities to communicate face-to-face during one-hour events – not just through email but live interaction too if they choose to watch them on 3rd party software like Facebook Live so we know what’s going inside someone else family/household before speaking at an event about success stories hosted by our organization where everyone shares their story while networking!

16)The Ask Campaign Funnel

The best way to know what people want from your business is by asking them.

The question “What’s one thing that you can’t live without?” will help us know if there are any improvements necessary, and it would also give an idea of which offer might work well with their needs!

When you ask your users what they want, it can be useful to run an Ask Campaign (interviewing different people by email) and testing various versions of the product or service.

“What’s one thing that you can’t live without?”

-They may say: “A better solution to my problem”.

-They may say: “I want a simpler solution to my problem.”.

-They may say: “An easier way of doing this task I struggle with every day.” (This could be great if you have that in your product).

-They may say: “I want to be able to do this without paying anything”.

-They may say: “I want a specific outcome, not just an easier solution.”

You could then give them the specific outcome they stated, or you could go ahead and create an easier solution. You can also offer them a free trial/demo of the solution to see if they like it.

17)The Cancellation Funnel

Is a way to convert ”window shoppers” into customers. You must have the ”cancellation funnel” set up when you are in the ”sales funnel”.

Customers will need to be persuaded enough before they can purchase your offer.

When setting up your cancellation funnel, you might want to consider what the most common reasons are for why someone would cancel their order.

You could offer additional services or products to provide them with more value. You could even go as far as offering someone a monthly subscription if they sign up today.

They might be hesitant about signing up at first, but they would eventually give in if they are receiving too much value from it.

To create a ”cancellation funnel”, you need to think about who usually cancels and what might convince them to stay a paying customer.

You could then offer this specific type of user the same deal but with extra bonuses or services that would make it harder for them to cancel.

18)The Application Funnel

You have built an application funnel to collect applications from potential employees.

An applicant’s journey typically begins with curiosity and interest in your company before eventually becoming a customer or client, which is when you can start asking for their time commitment as well!

This way of marketing helps identify people who might work with us if they’re interested enough – but it also works when we want more customers at higher price point.

We call this “take-away” selling method because all our efforts go right into building relationships instead of pushing products off onto them as other companies do behind closed doors 😉

“We want to hire smart people – do you know anyone who fits this description?”

-They may say: “I or someone I know would probably be a good fit for your company.”.

-They may say: “It’s not me, but I’ll tell my friends and colleagues about it.”

(If they’re giving their information so you can keep in touch with them, they are much more likely to be interested than someone who doesn’t want to know about any new developments).

-They may say: “I don’t know anyone but I will search for someone who might be a good fit.”

(This could also lead to someone else or even themselves applying for the position once they learn more)

If the person responds with “I don’t know anyone”, you can offer them to send them an email with more information about the position.

You can then state that you might have another opening in your company if someone doesn’t work out and that you would like to keep in touch with them since they are interested in your company.

19) The Product Launch Funnel

The product launch funnel is a way to let your potential customers try your product for free.

You could offer them a free trial or a demo if they sign up now.

You could also make the price of the product very low since people are still testing it out – this will act as an incentive for them to buy it.

People may be more receptive if they are allowed to try out your product or service. You could give them a free trial/demo, an introductory offer, or some other special deal that makes your product more accessible and affordable.

People might be more inclined to buy when they know their money is going towards investment in something good rather than just giving it to a company they’re not sure about.

“It sounds like you’re interested in working with us. We have something special for those who sign up now, would you like to try it out?”

-They may say: “Yes, I will give this a shot!”

-They may say: “No, I won’t be trying that out.”

-They may say: “I would like to try it, but I still have a few questions/concerns about the product.” (Once they know more about what you stand for and what your product is going to do for them, their interest might increase)

If the customer responds with “I don’t know”, you can ask them to let you know once they have made a decision.

You could also offer them an autoresponder so they can receive weekly updates from your company and see how other people are using what you’re selling to benefit their lives.

20)The Automated Sales Funnel

This funnel is a method that uses email automation to close the deal with customers.

It works by setting up an automated sequence, where each action in the sequence has a trigger that automatically sends them to the next step in the sequence.

Each mail sent will have different sentences and phrasing depending on who receives it, but they will all contain links to the next part of the sequence.

Many different types of functionalities can be added to an automated sequence. You could have them watch a video, fill out a form with their email address, download something for free or ask for an email address in return.

The goal is always to get their email address so that you can continue to communicate with them in the future.

It’s not uncommon for customers who are receiving these messages, although they are invitations to do something, to have their privacy invaded.

The people at the other end of the sequence will know everything about you and what attracted you to this product or service, and most people will not like this feeling.

21) The Daily Deal Funnel

This funnel is used to generate new customers for businesses.

All the business needs to do is offer a discounted price for a day or two on a product or service that they have on offer, and then at the end of the promotional period, an email will go out thanking people for having bought from them.

The idea is that people who did buy something during the sale will make a list of 10 things they need to do, and when it comes time to purchase something again, they will come back to the business where the deal was offered.

The problem with this way of working will often occur in the fact that people who receive these emails may already have bought these products.

If you, for example, ran a daily deal on books, everyone who bought one of your books during that promotional period would be contacted by email when they next need to buy something.

22) The Summit Funnel

Summit Funnels are a way for entrepreneurs to provide value. You interview people who are experts in their field and then upsell them on recordings of the interviews, it’s a good idea to make list!

To do this ask people for registration page information before offering share pages so they can invite friends to the event.

 Summit funnels offer plenty opportunities to tell your story with video highlights or even recorded sessions from previous summits.

When users visit the summit-funnel website there is no onboarding process but if visitor signs up he will receive regular communication about new content which might interest them because these emails come directly form marketers like you, so choose email marketing service carefully.

23) Self liquidating funnel(SLO funnel)

It is a type of sales funnel that can be used by a business to increase its engagement with customers.

The way it works is by being designed for a limited time and duration or a specific event.

It will help you in generating more revenue from your customers, as they are always looking for discounts and sales.

The way it works is by offering a product or service at a discount for a limited period.

Most businesses will put their best offers on the first day, to make sure that they get as many sales as possible during that particular promotional period.

After this period has expired, another offer will take its place, and so the cycle continues.

The reason why people are more open to sales during these periods is that they know that the offer will only be around for a limited time.

Wrap it up

The sales funnel is a powerful marketing tool that can help you generate more leads and sell your products.

In this post, we’ve gone over the 23 types of sales funnels from top to bottom.

We hope they inspire you to think about how you can create an awesome customer experience for each type of visitor on your website.

The funnel is a process that starts with broad marketing and narrows down to the sale. It’s central to understanding how customers behave at each stage of the purchasing process, which can help you make smarter decisions about your strategy.

If you’re not sure where you are in the sales funnel or want more information on what goes into it, You can learn more about the sales funnel on our blogs!

Useful Links

Sales Funnel Guides



Photo of author

Article By:

Ralph Chua

I'm a husband and a father. I'm also an entrepreneur who's on a mission to find sales funnel mastery. I love watching football, but not as much as my wife loves it. She is the best quarterback in our family!