What Is The Difference Between Landing Pages And Sales Funnel?

Written by Ralph Chua
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In this post, we’ll discuss what landing pages and sales funnels are. 

In a nutshell, the purpose of a landing page is to convert your website visitors into leads or customers.

The goal of a sales funnel is to move prospects through the entire process from lead to customer by converting them at each stage in the process.

For example, when you sign up for an email newsletter on my site I might use a landing page to get your email address and then automatically add you as a subscriber.

Once you’ve been added as an email subscriber, I would send out one or more emails with articles or videos that will keep you engaged with my content while simultaneously building trust between us so that when it comes time for me to sell something (like e-books or consulting services), you’ll be more likely to purchase from me.

In short, traffic goes into a traffic source.

A traffic source is a “place” from which traffic can come from. In this case, traffic goes towards your website as it’s the traffic source.

What I described above was an example of a sales funnel. I went from traffic source, traffic light to traffic destination, traffic funnel.

Every business must start with traffic generation , this is what you’ll be taught in every online course on traffic generation. But once you’ve got traffic, how are you going to convert them?

This is where sales funnels come into play.

A sales funnel is traffic conversion. It’s traffic converting into leads or customers through different stages in the traffic flow.

Every traffic source has its own funnel, every traffic site (ex: Google, Facebook) will also have their own funnel.

Because if you’re just getting traffic but not converting them to customers, then you’ve got nothing because all your efforts are useless traffic.

Let’s find out more below.

landing page VS sales funnel?

Landing pages are one of the most important pages on any website. They are designed to create lead generation and conversions. The sales funnel is a strategy for converting leads into customers. It’s important to understand how both components work together if you want to properly market your business online.

What is a landing page?

What’s the difference?

A landing page is a single webpage with the single goal of converting visitors into leads.

You might also call them single-page websites or webpages.

Landing pages are great for focus, because the only conversion you’re trying to make is getting an email address or some other information about your potential customer.

The only thing that matters, then, is that single form on your landing page – it needs to be clear and visible (no small text!), easy to fill out with what you want, and placed where it’s easy to find.

It can live anywhere on your site! 

You can even have multiple forms scattered around on your single-page website – so long as they all share the same single goal.

What is landing page use for?

Landing pages can be used for a number of purposes.

One of the most common landing pages types is the opt-in landing page, which asks people to sign up to your newsletter or mailing list.

Another type of landing page is the landing page for paid advertising, and these landing pages often contain a form to collect email data in order to start off qualifying leads.

What is the element of successful landing page?

One of the most important elements of landing pages is their landing page copy. It’s the main landing page content, messaging, and written sales pitch which can either make or break a landing page.

The landing page copy should be concise and to-the-point, with a clear call to action for why someone should take your desired action.

You want to be able to convey your message as quickly as you can, as this will help reduce drop off rates from visitors who are unsure if they’re interested in what you have to offer.

What is a sales funnel?

A sales funnel is a entire sales process for turning interested leads into paying customers.

The process begins with marketing efforts that generate leads, then moves through lead nurturing and qualification, before finally converting prospects into buyers when the time is right.

The whole process focuses on helping generate leads.

The first stage of the funnel starts when you generate leads through your marketing efforts such as lead magnets.

The second stage involves moving these prospects to becoming qualified leads by following up with them in a timely manner or asking them to pass along their contact information so you can follow up.

At this point in the process, you have at least one hand in trying to close the deal with the prospective buyer.

Finally, when the buyer is ready to make a purchase, you’ll want to generate the sale. This is where your sales funnel comes into play.

If you generate leads, follow up with them and qualify their interest, but don’t generate the sale, then you’re not utilizing the sales funnel to its fullest advantages.

Each stage of this process requires a different approach and uses different tools that generate specific results for your business.

What is the element of successful sales funnel?

The element of a successful sales funnel relies on clear, concise messaging and a clear call to action.

You want to make sure you’re giving people the right message from the beginning, as many visitors will leave a website if they’re not interested in their first impression.

Why you should have sales funnel in your business?

I have sales funnel added into my business plan to help with the conversion rates of my landing pages.

I want people to be interested in what I have to offer, so they do not leave my page before anything else has been communicated.

For me, it’s important to make sure I send people along the right path in order to maximize conversions.

Sales funnel is also used for lead generation and client acquisition.

It leads leads from a top of the sales funnel through to a bottom of the sales funnel offering more products or services, allowing you to expand your business.

In the early days of your business, you might only be offering one product. With the help of a sales funnel, you can use different landing pages to offer upsells or downsells for people who are interested in what you have to offer.

Top 5 tips of increasing conversion for your landing page

Create a solid landing page headline

The headline of your landing page is possibly the most important piece of copy that you will ever write.

If you don’t have a good headline, then there’s no chance that people will be able to decipher what it is that your landing page is about.

If you just need to quickly set up a landing page to collect emails with an opt-in form, then this might not be as much of an issue for you.

On the other hand, if it’s a long-term campaign with several different pages linked together, then it’s imperative that visitors know what they’re clicking on from the get-go.

Keep your Sales Copy Engaging

You can think of a sales copy as the art of persuading someone who’s already interested.

It’s about how you structure your writing to highlight the benefits of your product, service, or offer.

The goal is to get them to take some kind of action – ideally purchasing your product.

Many companies are including videos in their ads now because they know that humans respond better visually than they do with text.

The best sales copy is also tailored to the individual person, making it more personalized and mirroring what is important for them.

Sales copy is not about tricking people or lying – it’s about providing real information, so that they’re informed when they’re making a decision about buying from you.

If you have an offer for a 15% discount, you need to be able to back that up with solid evidence and not lie about the quality of your product.

Set a clear call to action

It’s important that you’re clear about what it is that you want your users to do on the page.

If you’re asking for an email signup, then make sure that it’s easy to see where people should be clicking, and what information they need to include when signing up.

If you’re asking for sales or donations, then make sure that your call to action is unique (you wouldn’t want people getting confused between landing pages) and that it’s clear how much money you’re expecting.

Use consistent colors

Consistent colors help build trust with visitors to your page, or site.

If you’re having them sign up to your mailing list for example, then it’s important that the color scheme matches the rest of your site so people don’t get lost along the way.

Colors also help highlight what it is that you want people to do on the page, and which links they should be clicking.

Keep the design simple and intuitive

There’s nothing worse than a landing page that looks like it was made in 1995.

It screams ‘out of date’ and is less likely to engage with visitors, which is why it needs to be as easy on the eye as possible so users trust what they’re being told by your message.

Keep it clean and simple, like the HubSpot landing page example above.

It’s also important that you include enough white space around the page so people don’t feel overwhelmed by your message; too much information is just as bad as not enough.

How can you start?

Your offer

The first thing you want to do is come up with the type of landing page that you want to use for your business.

Figure out what type of offer you’re making is this for an informational website, or are you selling products?

Who is your target audience?

A target audience is a group of people who share the same interests, motivations and desires.

You should also take into account their limitations and beliefs.

You can find out who your customers are by asking them what they think about the products you’re selling.

Another way to find out who your potential customers might be would be to study your competitors and see what they’re targeting.

This could help you decide what segment to go after so that you can win over potential customers.


Once you’ve figured this out, it’s time to start designing the page!

You’ll need to incorporate the right messaging and call to action so that people know what they’re supposed to do next.

You can also include “extra” offers if people are interested in them, but remember not to overwhelm them with too many options.

The most important part of implementing a sales funnel is understanding how it will benefit your company. If you have a product that you’re struggling to sell, and it’s not converting well on your landing page, think about implementing a sales funnel.

This will help people navigate through the different steps of your selling process and help you grow as a company.

The design of a landing page is important!

A high quality, professional looking website will make people more likely to enter their information.

If you’re not confident in your own design skills, this is a great reason to use Clickfunnels and get it done by professionals.

Landing pages should always be designed with the customer in mind – making sure that they want what you’ve got to offer and there’s a simple way for them to sign up.

The Art Of Sales Copy

An effective landing page should have a clear headline, high-quality images and concise, detailed information which explains why someone should sign up to your email list.

Incentive offers are a great way of capturing leads as well – it can be as simple as offering an ebook or whitepaper for signing up.

In the end, the success of your landing page is going to come down to two main things – design and copywriting.

Whether it’s Clickfunnels or some other website builder that you’re using, make sure that the design is attractive and the copywriting is clear and persuasive.


There are many companies out there who can create landing pages – including designers and copywriters – so it’s important to compare prices.

You can check out online reviews or even post your job on a freelancing website like Upwork to make sure you get the best deal for your business.


Once you’ve got your landing page published, it’s time to start promoting it!

There are many different ways that you can promote – including through social media marketing, email marketing or even offline print ads.


You should always track your conversions in order to see what works best for you, though.

Subscribing to Google Analytics will allow you to see where all of the visitors are coming from, allowing you to make informed decisions about how to promote your landing page.

When it comes down to it, there is no difference between a landing page and sales funnel .

Both are designed to get your leads or sell your products, so both should have all of the same components.

The main difference is that a landing page will be focused on one product offer while the other will be more diverse.

When you combine all of this together, it’s easy to see how powerful these marketing tools can be.

They hold the key to your business marketing and growth, so it’s important that you follow these steps in order to get the results you want!

What is Clickfunnels?

Clickfunnels is an online lead generation service that allows you to create, publish and analyze your landing pages.

It works by allowing your customers to choose any type of funnel that they may be interested in and set it up in minutes.

It has a broad range of templates for different industries and is run by a team of experts who can help with setup and design.

Clickfunnels also offers the ability to track the effectiveness of your funnel and build up a detailed profile about what your visitors want.

In January of 2018, Clickfunnels was named as one of the top marketing tools in Forbes magazine.

It has been used by over 100,000 businesses and is recommended by a wide range of well-known entrepreneurs – including members of the Shark Tank team.

High converting landing page

Clickfunnels allows you to create a high converting landing page for your product or service.

It also allows you to create a sales page that will effectively sell your product or service.

Just like this article,

Quick and easy way

ClickFunnels provides a quick and easy way for small business owners to get their message out there.

It provides a way to get new leads and emails into your business.

I hope that this article has helped you understand the difference between landing pages and sales funnels and how they can benefit your business.

With ClickFunnels, you can create effective, high converting lead capture pages in no time at all.

It is easily accessible for beginners while also being powerful enough for experienced marketers.

With ClickFunnels, you can create funnels that are specifically designed to fit your business needs.

To find out more about how Clickfunnels works, give their free trial a go and see if it’s right for you!

It might be the final piece of the puzzle you need to fulfill your marketing dreams and it’s a lot cheaper than hiring a team of designers and copywriters to create landing pages from scratch.

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Article By:

Ralph Chua

I'm a husband and a father. I'm also an entrepreneur who's on a mission to find sales funnel mastery. I love watching football, but not as much as my wife loves it. She is the best quarterback in our family!