How To Build A Sales Funnel

Written by Ralph Chua
Last Updated On

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You might be wondering, what is a sales funnel?

A sales funnel can be defined as the sales process of converting potential customers into paying customers.

It starts with an ad to get your audience’s attention and ends with them purchasing your product or service.

Same goes for all business owners who are looking to increase their revenue.

There are many ways you can do this but one of the most effective is to create a sales funnel.

Follow this article for some helpful tips on how to build a sales funnel!

Follow these 5 steps to create a sales funnel:

  1. Identify Your Target Audience
  2. Craft Your Irresistible Offer
  3. Create Your Landing Page
  4. Nurture Your Leads
  5. Turn Your Leads Into Customers!

How to build a sales funnel?

A sales funnel is a sales and marketing strategy that can be used as a great way to generate leads.

It’s basically a process of taking potential customers through the sales funnel stages of product or service buying.

A sales funnel has two parts: Getting more visitors to your website, finding out if these people are the right fit for your business, and assigning them either to your customer base or your lead pool.

Getting more visitors to your website is done by promoting it heavily on social media channels, search engine optimization(SEO), paid ads, email campaigns etc. You want to make sure you’re utilizing all available means of getting traffic to your site.

Finding out if they are the right fit for your business involves giving them a product or service that is the most suitable for their needs.

The goal is to make it easy for them to take the next step and become a paying customer.

Assigning them either to your customer base or lead pool involves building a sales funnel, this way you can track all of your leads and use different marketing campaigns to keep them interested.

This is done by giving them content related to the product or service they are looking for, this way you can engage with your audience and make an educated guess about their needs.

How do I build a sales funnel? A step by step guide

1. Define your target market

It is important to know who you are trying to sell your product or service to.

A sales funnel is a marketing and sales tactic that can be used as a great way to generate leads.

But it takes more than just traffic; you need the right people on the other end of that page, and this means knowing where they live, what platform they use (PC, mobile) and how old they are.

2. Understand your product benefits

Whether you’re selling a product or service, it is important to understand its features and the value that it brings to your potential customers.

You need to know what they’ll get out of it and how it can help them solve their problems.

3. Define the buying process

It’s not enough to come up with a list of product advantages and benefits, you also need to consider the whole process by which a product is bought.

This includes what you can do to get them from lead to customer.

4. Build your sales funnel

The sales funnel depends on where you’re getting your customers from and how many sales conversions you expect per month or per campaign.

You want to make sure that the product or service you’re promoting is affordable, and has a good return on investment for your business.

Planning

This is a crucial stage in the sales funnel because it allows us to plan for our marketing strategy.

Here’s what we can do:

At this point, once you’ve identified your target audience and determined how best they would like to be reached out too (e-mailing? Messenger?), now its time start planning an effective strategy of getting them aware about what exactly awaits them on their journey towards becoming one of OUR new customers!

Traffic

Understanding where your website visitors are coming from can be a tough task. I am going to break it down for you in two parts: Search engine optimization and traditional marketing methods like blogging or social media campaigns. 

Search engine optimization

If SEO is part of the campaign, then create blog post targeting certain keywords (examples include “new!”) which will help new customers find YOU faster on Google search results pages – taking them straight into conversions!

You could also optimize these strategies with Google Analytics so that we know how successful each one was at attracting traffic towards our site while keeping track what people were looking at before they became leads.

Traditional marketing methods  

The fancy acronym for these are… drum rolls, please… SEM.

It’s a branch of online marketing that involves the promotion of products or services using paid advertising on platforms like Google Adwords, social media campaigns etc.

To build up our traffic numbers , you could use Facebook Ads to promote your ad to a very specific audience or setup ad campaigns on Google Adwords.

If you have a fairly large budget, you could try influencer marketing campaigns.

Social Media

Social Media Platforms are the new frontier for marketers to connect with potential customers.

With more than half of all online traffic now coming from social media, it’s no wonder businesses everywhere have started investing in this marketing channel for advertising and branding creation! 

Some use social media post as their marketing efforts by create lots on relevant messaging marketing content around it to get more traffic to their sales pages.

Usually this type of marketing involves getting on a phone call with the sales team.

Example: Facebook Ads allow companies like yours access to highly targeted audiences that live at your target market size – meaning you can spend less time worrying about running low inventory or not being able get close enough attention through organic posts alone; Instagram stories enable brands’ personalities shine bright while giving followers peek behind-the-scenes for a more personal feel!

People often ask, “What is the difference between paid traffic and organic?”

Paid Traffic

It comes from ads served either on social media channels or search engines.

Advertisers will use this type of promotion if they need targeted visitors who can be more easily converted into customers because it’s cheaper than other forms of marketing like Facebook Ads that may send your message directly to a person in their feed without them having any idea where you got that information from – not just some random website ad space!

But there might also come times when we want our audience members (visitors)to have an experience tailored just for them- so maybe instead what about using content distribution vehicles such as LinkedIn posts which allow us greater control over exactly how many people see certain updates at certain times, for example.

Organic Traffic

It’s the stuff that comes to your site because you (or someone else)posted about it somewhere online – like social media sites or maybe even forums! It can be free traffic if done right and is also known as “inbound” because people are coming in to your website without you having to do anything.

Organic traffic can be big or small depending on your website’s platform. If you are not getting enough of it, try guest blogging for other influential websites or repurpose old posts into new ones with fresh ideas and visuals. It will help get more eyes on your site!

Some call organic traffic “passive traffic” because it is organic and comes to you, rather than you having to go out of your way to get them.

Landing Pages

You’ve already started planning which marketing platform to use, so now’s the time for creating your landing pages.

“Tips for creating your landing page: What you should know” 

  • The best headlines are those that make you want to click. A good headline should be catchy, interesting and informative with a clear call-to-action so it’ll catch people’s attention fast!
  • Don’t clutter the page with text. Make it easy for people to read and understand by keeping all your writing on one side or in small blocks of paragraphs, rather than having long running sentences spliced across an image where they are hard (or impossible) see what is going on at any given time.
  • You’re doing everything in your power to be the most successful company out there, and it turns out that one thing may just be what matters. Landing pages are a place where people get their first impression of who you are as an organization – if they don’t convert into customers then why would anyone ever want something from them? So make sure your shiny new landing page is top notch by running some A/B testing on conversion rate so when potential clients come across this website or app launch next week everyone knows exactly which version will give high ROI!
  • Include a testimonial to give increase credibility.
  • The best way to convince someone of your brand’s credibility is with a lead magnet. A good example would be an ebook, audio program,free trials, or video series that you offer as part of the sales funnel for free-of-cost on top of whatever service/product they might already have purchased from you in order establish social proof and convert visitors into customers!
  • The product declaration should be in the affirmative. A customer’s expectation is that they are getting something for their money and you can say this by including specific benefits of what will happen if a person chooses X over Y or B instead of A.
  • For a more in-depth understanding of what you’re selling, use an informative video. The benefits should be explained quickly and concisely so it’s easy for people to digest them on their own time with no need for further explanation from the seller/producer themselves (although if they choose then that would be appreciated!).
  • Don’t leave your customers guessing. Convince them to do what you want with a clear call-to-action, such as “Buy Now” or “Learn More”.
  • The best way to reach your audience is on mobile devices. This is because people are scrolling through their social media feeds and blogs more than ever, so you have the opportunity for them scroll down long enough just by optimizing with this new platform that’s constantly being used in such high numbers now!
  • It’s important to make sure your opt in form is functioning properly. This ensures that the people who sign up are happy with what they’re doing and get all of their questions answered, so when it comes time for them have a question or want help somewhere else on this site than don’t hesitate!
  • Make sure you’ve got an easy-to use privacy policy as well; just like any other webpage these days – Google will recognize if something isn’t present at least once (and most likely more) which means bad things could happen without one being there make sure your opt in form is function.

5. Promote and optimize

It doesn’t matter where you get your leads from: social media channels, SEO, paid ads, email campaigns etc., it’s important to consider all available means of getting traffic to your site.

This will make sure you get the most customers from a certain pool, other wise you might end up wasting time and energy.

6. Track sales conversions

It is important that you have a sales funnel to track leads and use different marketing campaigns to keep them interested in what you’re offering.

This is done by giving them content related to the product or service they are looking for, this way you can engage with your audience and make an educated guess about their needs.

Conclusion paragraph:

The first step of a sales funnel is to identify your potential customers and figure out what they might be interested in. This includes the product, service or brand you are selling as well as any other products that may interest them.

Once you have identified this information, use it to create content that will appeal to these individuals.

Remember not all people want the same things so make sure you provide something for everyone!

After creating some awesome content, find where those who share similar interests congregate online and promote your company there too!

Make sure you don’t forget about social media because with 140 characters or less per tweet or post on Facebook, Instagram and Twitter-you can still reach a huge audience without spending much time at all.

If done right you can build a loyal customer base even while maintaining other aspects of your life.

FAQ

How Long Does It Take To Build A Sales Funnel?

It depends on the volume of leads and sales conversions per month, not all will be interested in what you’re selling. This is why it’s important to track sales conversions and optimize after a certain time period.

How Do I Find Out If My Sales Funnel Generates Good ROI?

This again depends on how many leads or sales conversions your business gets per campaign or per month, you want to make sure that the product or service you’re promoting has a great return on investment.

Is there a certain number of leads I need to see results?

You want to make sure you’re utilizing all available means of getting traffic to your site, this is where building a sales funnel comes in handy, it lets you track all of your leads and use different marketing campaigns to keep them interested.

What Are The Benefits Of A Sales Funnel?

A sales funnel helps you keep track of all your leads and allows you to use different marketing campaigns in order to remain in the customer’s view. By giving away content related to the product or service they’re looking for, you can engage with your audience and make an educated guess about their needs.

Is There A Certain Amount Of Time I Should Wait Before I Track Sales Conversions?

There is no set amount of time to follow up with your leads, as long as you’re giving them content related to the product or service they’re looking for and you’re engaging with them, then this will suffice. It depends on how interested they seem in the material you provide and whether they are buying or not.

What Can I Do If My Sales Funnel Doesn’t Generate Good ROI?

There might have been a mistake in the sales funnel you created, this is why it’s important to closely monitor your sales conversions and apply different strategies accordingly. This will ensure you get customers who are interested in what you’re selling.

What Does A Good Sales Funnel Look Like?

It depends on how many leads or sales conversions your business gets per campaign or per month. You want to make sure the product you’re promoting has a great return on investment, that’s why it’s recommended to track sales conversions and optimize your funnel after a certain time period.

How Do I Find Out What Type Of Sales Funnel I Should Create?

It’s recommended to give away content related to the product or service they are looking for, this will engage with your audience and make an educated guess about their needs. If you’re not sure, then track your leads and use different marketing campaigns to test which one resonates best with your customers.

What Are The Benefits Of Utilizing All Available Means Of Getting Traffic To My Site?

You’ll be able to remain in your customers view, using different marketing campaigns to track their interests and engagement with your brand. This will enable you to offer content related to your product or service so that they can have an educated guess about their needs.

How Do I Choose The Right Product Or Service?

It depends on which audience you want to target, it’s recommended to give away content related to the product or service they are looking for. This will engage with your customer base and make an educated guess about their needs. If you’re not sure, then track your leads and use different marketing campaigns to test which one resonates best with your customers.

What Is The Best Way To Capture Leads?

It depends on your audience, but it’s recommended to give away content related to the product or service they are looking for. This will engage with your customer base and make an educated guess about their needs. If you’re not sure, then track your leads and use different marketing campaigns to test which one resonates best with your customers.

Useful Links

Sales Funnel Guides

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Article By:

Ralph Chua

I'm a husband and a father. I'm also an entrepreneur who's on a mission to find sales funnel mastery. I love watching football, but not as much as my wife loves it. She is the best quarterback in our family!
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