Kartra VS ClickFunnels

Kartra VS ClickFunnels, which one is the best sales funnel builder?

If you are here my guess is you already know that you need a sales funnel to help you get more leads and sales.

And you are looking at which one is the best!

The main difference i see which no body talks about is the term use for a funnel.

In ClickFunnels, a funnel is call a FUNNEL.(Obviously)

Whereas,

In Kartra, a funnel is call a CAMPAIGN.(Hmmm)

See, it is little confusing.

A confuse mind will always says NO

Russell Brunson

In this article, we will go over what each of them can do for you.

• Which one is better for helping you generate leads?
• Which one helps you generate more sales?
• Which one is easier to use?
• Which one is a better investment for you?
• Which one provides more resources for you?
• And, which one is the best sales funnel builder?

I will make this article as simple to understand as possible.

This way you can make your own decision.

So, if you are short on time let’s get started.

Let’s start with Kartra first.

What is Kartra?

Kartra is an all-in-one marketing platform that helps you create, manage, and optimize your Online Business.

Kartra is easy to use and has all the tools you need in one package.

It is fully packed with features, designed to help you grow your business.

Here is a list of Kartra’s features:

• Ease of use: With only a few clicks, Kartsra’s user-friendly dashboard and drag-and-drop builder, you can get started creating your campaigns. Starting from page builder to funnel creator, you’ll find everything on the left-hand panel. You also get an introductory software tour to help you feel at ease with the platform.

• Checkouts: Pre-designed checkout forms for both credit card and Paypal payments to sell goods or services online.

• Page Builder: With hundreds of pre-designed templates, it’s a drag-and-drop page builder that’s 100% mobile optimized. It has flexibility and is totally mobile-friendly.

• Lead Generation: Organize your leads, prospects, and client database into groups utilizing lists and custom tags.

• Campaigns(Funnels): You can create many types of campaigns.

• Email Marketing: You may send marketing emails or text messages to promote and interact with your customers.

• Membership Sites: You can create and deliver your content, course, or training program.

• Video Marketing: You may make your own pop-ups that you can personalize.

• Helpdesks: Use the Helpdesk portal to submit tickets or live chat. It’s fully integrated with Kartra Checkouts to provide invoicing services.

• Built-in Calendars: Within a single dashboard, you can manage and arrange your one-to-one scheduled sessions with your clients.

• Lead Capture Forms: You can customize the lead capture forms to suit your business.

• Affiliate Program: You can create your own affiliate program for marketing your products or services.

• Kartra Agency: If you runs an agency business you can manage your client’s accounts on a single platform.

• Marketplace: If you looking for expert to help you with your project, you can get it done from the Marketplace without ever leaving your Kartra platform.

• Integrations and API: You can use the API to connect to your favorite third-party software.

That’s pretty long list.

I know.

If you wants to know more, you can check it out here.

Now, let’s move on to ClickFunnels.

What is ClickFunnels?

ClickFunnels is best sales funnel builder on the market today, who has ever used this page knows that.

It has many features for you, build any kind of business with the system they have for you.

In fact many successful marketers use this to make more money online.

Here is a list of features they have for you from the official site.(Yes, there are quite a few as well)

• Ease-of-use : You can create a sales funnel on your own using the drag-and-drop builder in ClickFunnels. You can build a sales funnel from the ground up or utilize pre-designed high-converting sales funnels templates.

• Lead Generation: You can quickly build your squeeze pages and application funnel to capture quality leads.

• Sell Your Products: You can easily build sales pages for your products and services.

• One-Click Upsells: You may simply include One-Click Upsells to your basket and boost your revenue per customer.

• Drag-and-drop Etison Editor: Super simple drag and drop editor to use to build your sales funnel, even a not a tech-savvy guy like me can use.(I’m sure you are much better than me)

• Funnel Builder: You can easily build any type of funnel from sales funnel, email marketing funnel, membership site and many more.

• Sales Funnel templates: You can find tons of templates on their site, and you can add it to your funnel in one click.

• Email and Facebook marketing automation: You can use Actionetics email autoresponder to automate email marketing. You can also automatically send information between ClickFunnels and Facebook Pages with Zapier integration.

• Follow-Up Funnels: Use multi-dimensional marketing to connect or reconnect with your audience anytime from anywhere. Send targeted messages to your customers via email, text, social media, and desktop notifications.

• Affiliate Management: You can manage your affiliate commissions in one place. You can also track sales, generate reports, share links and offer tracking for your affiliates with Backpack.

• Funnel Flix: You can even find more resources on how to build and grow your business.

Building sales funnels used to be a complicated process but not anymore with ClickFunnels!

You can find out more about the best sales funnel builder(ClickFunnels) here.

Ops…(Did I just spill the beans?)

Read More: ClickFunnels Review

Kartra VS ClickFunnels: Online Business

When it comes into online business what do you think of first?

Is it sales first?

Or…

Marketing automation first?

Well…

It’s both!

Online business is marketing automation sales.

You can make them run side by side at the same time.

But I have to be honest with you, It’s not about sales or marketing?

It’s actually about knowing your customer needs, and give them what they want.

I guess that analogy fit this situation very well.

It’s great because it shows us that sales is good business but marketing automation is better.

And much more important than sales itself.

Now, let’s get back to the topic.

What does that relate to Kartra VS ClickFunnels?

Well, there is a lot.

Kartra provides you with the tools(fish)

And ClickFunnels teaches you(knowledge)

You got the point.

The best way to illustrate this is with Funnel Builder Secrets Webinar(knowledge).

Source: Funnel Builder Secrets Webinar

Kartra VS ClickFunnels: Comparison

Let the battle begin!

There will be a lot of comparisons between these two, because both are powerhouses in their own rights.

I’ll list them down and try my best to give compelling points for each.

Kartra VS ClickFunnels: Sign-Up Process

The sign up process for Kartra is a little discomfort(IMO).

When you on the pricing page you may choose your plan(We will get into that later).

On this page you will not see any free trial options.

However,

When you try to exit the pricing page you will find a pop up offering $1 for 14 Days free-trial.

So if you sign up immediately you will lose out on the 14-Days Trial for $1 benefit.

That’s not all…

If you stay on the page long enough and you try to exit again you will be offer 30-Days Trial for $1!(Hmmm)

ClickFunnels on the other hand, offer you to start free 14-Days Trial immediately.

ClickFunnels do however offer a 30-Days Free Trial with Yourfirstfunnel.com.

Both requires you to enter your credit card details.

When it comes to ease of sign-up I would say ClickFunnels takes the cake.

Winner: ClickFunnels

Dashboard

Let’s look inside the dashboard for Kartra and ClickFunnels.

No matter how good the platform is if its hard to locate stuff on the dashboard you will usually end up frustrated.

Kartra:

The dashboard of Kartra is straightforward and organized, providing a quick software tour to help you get started.

On the left-hand side panel, you’ll see all of the services listed:

My Products: This is where you create your products list.

My Communication: This is where you manage your leads or contact list.

My Pages: This is where you create your landing pages.

My Forms: This is where you create your forms.(Pop-up and etc)

My Memberships: This is where you create your membership sites.

My Videos: This where you host your videos.

My Calendars: This is where you manage your availability.

My Helpdesk: This is where you set-up your support area.

My Campaigns: This is where you set-up your email list, email campaigns, tags and etc.

My Integrations: This is where you can set-up your custom integrations.

Kartra Academey: This is where you can learn how to use Kartra.

My Affiliate Program: This is where you can create your own affiliate program with Kartra.

And there you have it.

Everything in one place.

I like this design because I can access all of my tools in just a glance, but it’s not perfect.

It just seems too clustered for me to handle it all at once, but I guess that’s where the benefit of having everything in one place comes into play.

ClickFunnels:

On the other hand, ClickFunnels is more visual and engaging with its Dashboard design while still providing you access to all of its tools.

ClickFunnels opt for a drop-down feature on the top of the navigation bar.

Makes it more clean and easy to find.

The top navigation bad is divided into 4 main drop-down:

1.Click Funnels

Funnels: This is where you can locate all your funnels.

Contacts: This is where you can see all the activities of your leads or contacts.

Sales: This is where you can see and manage your sales activities.

Funnel Marketplace: This where you can find for experts solutions.

Build Funnel: Yea obviously this is where you can build funnels.

2.Follow-Up Funnels

Contacts: It’s the same as the above.

Email List: This is where you can add and manage your email list.

Broadcast: This is where you can send a broadcast email or messages to you list.

Follow-Up Funnels: This is where you can create your email sequence.

3.Backpack(Affiliate Management)

Dashboard: This is where you can see all the activities of your affiliates.

Affiliates: This is where you can manage all your affiliates.

Commissions: Here you can review all the commission to all your affiliates.

Payments: Here is where you manage your affiliate payments.

Leaderboards: Here you can check who is the current top affiliates.

Commission Plans: Here you can customize your commission plan for your affiliates.

Affiliate Types: Here you can customize your affiliate types.

Settings: Here you can setup Tax form and sticky cookie duration for your affiliates.

4.Help

Get Help: Here you can access to all documentations.

My Support Request: You can locate all your previous help request here.

What’s New: You can find out what’s new in ClickFunnels.

Both Kartra and ClickFunnels offer clean and easy-to-use dashboards, with Kartra providing more access to all of its features.

However, ClickFunnels is more visual and engaging, making it easier to find what you need.

Winner: ClickFunnels

Sales Funnels

Your online businesses are only as good as the sales funnel you optimize.

You could have the best product in the world, but without a well-planned funnel to get your users from point A to point B, you’ll never see that sale.

Read More: What is a Sales Funnel and How to build a Sales Funnel?

Let’s find who wins the battle of sales funnels.

Kartra:

In Kartra, sales funnels are called marketing campaigns.(It kinda turns me off.)

Yes…

“I know,” but let’s go along with it.

Kartra’s is a web page builder.

You can easily create landing pages with its drag and drop feature.

They even have tons of templates you can easily customize.

For example, if you need a hero section then you just have to simply choose a hero section template.

If you wish to customize the elements, all you need to do is “Drag” and “Drop”.

In terms of funnel building, Kartra doesn’t make it very convenient.

You can only build individual page.

However, if you needs a funnel you can still choose from Kartra’s “Done For You Campaign”.

One thing i like about DFY Campaign is…

It’s done by our friend!

FRANK KERN!

I like him very much!

I learn a lot from him in ClickFunnels’s FunnelFlix(knowledge)

He’s one of the expert in the internet marketing world.

I think DFY Campaign is a very good solution for beginner marketers since you don’t have to worry about your funnel creation, only focus on promotion and finding leads.

Types of campaigns(sales funnels) available in Kartra:

• Simple List Builder Funnel
• Quick Launch Funnel
• Book Funnel
• Four Day Cash Machine
• List Builder Funnel
• eShop Funnel
• Master Class Campaign
• Agency Campaign(Only for agency and above plan)
• Free membership campaign
• Membership System Campaign
• Lead Magnet Campaign

If you read Dotcom Secrets before, it will be a little confusing for you.

Read More: Dotcom Secrets Review

One of the cool feature by Kartra is the web form creator.

You can customize the opt in forms with various style from embedded to slide in.

So, in terms of building web forms for your landing pages, Kartra is the best.

Click Funnels:

In ClickFunnels, you can build powerful sales funnel with ease.

Both ClickFunnels and Kartra let’s you build your landing page with drag-n-drop editor.

Create sales funnels never been easier with ClickFunnels.

You can create the entire sales process all in one platform.

Read More: What are the 7 step of Sales Process

Well, ClickFunnels really lives up to their Slogan “Marketing Funnels Made Easy.”

You can easily create these funnels:

• The Sales Letter Funnel
• The Squeeze Page Funnel
• The Membership Funnel
• The Survey Funnel
• The Video Sales Letter Funnel
• The Reverse Squeeze Page Funnel
• The 2-Step Tripwire Funnel
• The Live Demo Funnel
• The Invisible Funnel
• The Lead Magnet Funnel
• The Hero Funnel
• The Auto Webinar Funnel
• The Homepage Funnel
• The Webinar Funnel
• The Ask Campaign Funnel
• The Cancellation Funnel
• The Application Funnel
• The Product Launch Funnel
• The Daily Deal Funnel
• The Storefront Funnel
• The Bridge Funnel
• The Summit Funnel

Read More: Types Of Sales Funnels

Funnel building with ClickFunnels is almost effortless.

You can create a complete sales funnel all in one tool just by choosing the funnel type, editing your copy and inserting images.

With ClickFunnels, you can create page with page builder just like Kartra.

However, if you wish to build your sales funnels more attractive, ClickFunnels is where it’s at.

And that’s all!

You can get tons of tested and proven high-converting sales funnel templates to choose!

You can just plug-n-play to build your sales funnels.

ClickFunnels takes all the guess work away from you.

You can even add one-click-upsells and downsells to your sales funnel.

So, who is the best sales funnel builders?

Winner: ClickFunnels

Membership Sites

Another must have features for online businesses.

Let’s breakdown the membership site for both platform.

Kartra:

Kartra is a simple membership site builder that makes it simple to set up, manage, and track performance of your sites.

You may furthermore create various membership levels of access for members, such as bronze, silver, gold, and diamond levels.

A progress bar indicates how far your members are into the membership content. It runs automatically and even directs your participants to a higher stage step-by-step, as well as triggering programmed activities.

Set up a congratulatory message for each member who reaches the higher tier, for example.

Kartra membership site features are impressive.

You can create a complete membership site with Kartra, and there are many features to choose from.

Video hosting is another cool feature by Kartra.

You can set up drip content, create course modules, and even sell digital products.

There are also many integrations available, so you can easily connect your membership site with other tools you’re using.

If you want to create a membership site and you’re looking for an easy-to-use software, Kartra is the right choice.

ClickFunnels:

A ClickFunnels membership site is a great way to make money online.

You can create a membership site with ClickFunnels and offer your customers access to exclusive content, products, or services.

You can also use a membership site to build a community of customers and followers who are interested in your products or services.

Creating a membership site with ClickFunnels is easy.

You can either create a new funnel or use an existing funnel to create your membership site.

Once you have created your funnel, you can add pages and content to your site.

You can also set up payment processing and automatically deliver access to your members once they have paid for their subscription.

ClickFunnels also offers a range of tools and features that you can use in your membership site.

You can offer paid and free subscriptions, you can add a forum to your site, and you can also add a shopping cart feature so that your members can purchase additional products from you.

In terms of membership site experience and analytics, Kartra and ClickFunnels are both effective software.

You can create membership sites with both platform.

ClickFunnels offers less customization and features compared to Kartra.

Kartra is the winner for it has more advanced, professional and customizable membership site builder.

Winner: Kartra

Email Marketing Automation

To help you develop email campaigns, both Kartra and ClickFunnels include an in-built email editor.

They also provide characteristics such as email personalization, native email automation, scheduled sequences, templates, tracking, segmentation, automated follow-up, lead scoring, and more.

Read More: What is Email Marketing

Kartra:

Kartra is a comprehensive marketing automation platform that offers an intuitive email tool, behavior-based automation, and detailed analytics.

You can use Kartra to personalize your email campaigns, track clicks and opens, split test content, and more.

Kartra also allows you to automate follow-ups based on customer actions, making it easy to keep in touch with leads and customers.

Here are some of its features:

• Personalize messages with {Custom_Tags}.
• SMS sequences and communications.
• Multiple trigger rules.
• List cleaning.
• Subscribe/unsubscribe to lists and move leads from one list to another.

Kartra Sequences allow you to communicate with your customers and leads automatically.

You can measure how many people open your emails, how many people click on the links in your emails, how much money you make from each email campaign, how many people unsubscribe from your list, and how many people complain about being spammed.

Kartra also offers detailed reports, allowing you to track the best performing content and improve your next campaign.

ClickFunnels

ClickFunnels has a built-in automation tool called “Follow-up Funnel” which you can use to integrate with the SMS platform Twilio.

With Follow-up Funnel, you can set up email sequences and messages to follow up with your audience.

Just select a template you like and then enter your name, subject line, SMTP configuration, and the time of the delay to send the email.

You can also create follow-up funnels to interact with your audience based on who they are, what they purchased, where they came from, etc.

There’s also an option to create “Smart Lists” which ClickFunnels pulls specific data on your subscribers and determines certain things. Smart Lists is a bit like data mining and finds out things like:

• Customers who bought your product that also have MORE than 1,000 followers on Facebook.
• Who abandoned your cart?
• Who consume free content without making the purchase?
• Who are your super buyers (ones who buy everything you offer)?
• Next, it sends automated broadcast messages to your subscribers via email.

You can also track your email stats once the message gets delivered.

You’ll be able to determine things like your open rate, what customers purchased, how much money you generated from each mail, etc.

Besides, it tracks all email integrations and can rate and rank your clients based on their interactions and suitability to your business.

It allows you to rank the most valuable clients to your email marketing campaign.

Here are some other functions that “Follow-up Funnels” perform:

• Taps into Facebook, Google, and Twitter to produce more client data.
• Finds out your audiences’ interests, preferences, profiles, and income.
• Imports your existing contacts.
• Creates new tags.

Both ClickFunnels and Kartra offer cool email marketing tools.

But…

Karta takes the prize, but it’s a close call.

Kartra offers features such as list cleaning, A/B testing of subject lines, and more comprehensive automation choices.

Winner: Kartra

Reporting and Analytics

Kartra

Kartra includes a built-in “Analytics Heatmap” feature that helps you determine what’s most engaging to your customers.

Kartra Memberships can automatically fill in login credentials when a customer pays via Kartra checkout. Kartra can also track when a user lands on your page, fills in a form, or subscribes to your newsletter.

Kartra’s analytics track your sales process.

You can see where people click in your emails, how many videos they watch, and what files they download.

Kartra also has a complete history report.

You can see how many people visit your website, how many new leads you get, and what your sales and revenue are on a daily, weekly, or monthly basis.

This information also helps you see if any of your forms or videos aren’t working well.

Kartra’s marketing analysis tools work together and with other apps and features so you don’t need any third-party analytics tools.

Kartra offers different types of analytics, which are:

• Traffic and conversion analytics.
• Subscription analytics.
• Product analytics.
• Email analytics.
• Email analytics.
• Calendar and helpdesk analytics.
• Sales analytics.
• Affiliate analytics.
• Transaction analytics.

ClickFunnels

ClickFunnels doesn’t give you a lot of information about your campaigns and how people are interacting with them.

You have to use other tools to understand what is attracting people to your web page.

Adding a third-party analytics tool is easy to do.

There is many Third-Part Integrations available at ClickFunnels.

Most of your beloved email marketing tools and list of payment gateways are available to you.

Read More: ClickFunnels Integrations

The battle here is somewhat debatable.

Kartra has more data and analytics(Limited Integrations options).

ClickFunnels offers integrated third-party tools, making it easier to add them to your account.

Some may like their own tools for reporting and analytics.

While, some may prefer all in one solution.

Winner: It’s a tie

Alright, there you have it!

A (super in-depth) review on both platform…

Now let’s get into the main topics!

Which One is Better In Terms of Helping Your Generate More Leads and Sales?

When it comes to getting more leads and sales there is no doubt that ClickFunnels is the better option for you and your business.

Not only are the features simpler to understand, but they are an all in one type of platform.

ClickFunnels is more focused on funnel building and sales, while Kartra seems to be too complex for beginners.  

ClickFunnels

Although ClickFunnels is newer to the game than Kartra, they have really made a name for themselves.

And it’s not just because of their user interface and helpful features, but also in their company philosophy.

Their main goal is to help people succeed which makes them stand out in terms of quality and customer service.

Signing up for a free account is easy and you can immediately begin using it with no credit card or payment information required.

ClickFunnels makes it so the only thing you need to worry about is building your funnel.  

You can choose from several different templates, with each template offering various options that are perfect for you.

With ClickFunnels, you can build a landing page, upsell page, webinar pages, order forms, membership site owner sites and more.

The templates are completely responsive which means they work on any device with an internet connection.

Creating your funnel is easy using the workflow located at the top of every window.

Which One is Easier to Use To Build a Sales Funnel?

Although Kartra is much easier to use when it comes to building a website, it seems that ClickFunnels offers a much better user experience when getting your funnel up and running.

ClickFunnels has been designed for absolute beginners with no tech or coding experience required.

It’s very easy to understand how everything works which makes building a website is a breeze.  

Clickfunnels helps you build sales funnels and landing pages in minutes and with no technical skills necessary.

You don’t need to hire a developer or webmaster, ClickFunnels does it all for you .

As we discussed earlier, Kartra has so many features and options which tends to make it a little more complicated.

It takes a little longer to create a sales funnel(Only available on DFY Campaing) on Kartra which is one of the reasons ClickFunnels is better for beginners.

Which One Is a Better Investment For You?

If you are looking at the ability to help you generate more leads and sales for you and your business, ClickFunnels is the clear winner.

When it comes to building a website and sales funnel, there is no other option that has as many features or templates as ClickFunnels does.   

Not only will they help you get more leads and sales with their intuitive workflow, but they offer excellent customer service and updates whenever necessary.

Although Kartra does have more advanced features for larger companies, ClickFunnels is a much better option for beginners and small businesses.

ClickFunnels is the Winner!  

Which One Provides More Resources For You?

Kartra’s goal is to provide you with all the online marketing tools to run your entire business on their platform(Feed you with the fish).

Read More: What is Online Marketing

While…

ClickFunnels not only provide you with the best sales funnel builder tools to create a landing page or funnel in minutes, but they also have a large database of resources available(Teach you how to fish!).

Yes…

In Kartra, they have Kartranaut where you can learn how to use the tools in their platform.

You also will find the tutorials for Done For You Campaign.

But…

In ClickFunnels, you will find FunnelFlix!

FunnelFlix is an excellent resource for ClickFunnels users that want to learn more about in and outs of online business.

With FunnelFlix, you can learn how to create entire businesses using ClickFunnels.

You can also learn how to use the software to its full potential, including advanced features that you may not be aware of.

FunnelFlix is an excellent resource for beginners and experienced users alike.

You can learn about:

• Funnel Building
• Copywriting
• Sales
• Traffic
• Product/Couse Creation with Frank Kern
• Offer Development
• Business Strategy with Dan Kennedy
• Personal Development with Tony Robbins
• Outsource with John Reese
• and so much more!

And if you like to read, you even get these best-sellers books for free:

• Dotcom Secrets

• Expert Secrets

• Traffic Secrets

• Network Marketing Secrets

Yes, you can get your free copy for these amazing books all you need to do is cover for the shipping cost!(Tripwire Funnel)

And if you want some FREE training program before you jump in there is:

• New Secret Funnel Strategy

• 30 Days Summit

• Affiliate Bootcamp

• Brick & Mortar Funnels

• 5 Day Lead Challenge

And there is also premium training:

• One Funnel Away Challenge

• Funnel Hacking Secrets

• Funnel Builder Secrets(My favorite)

• Perfect Webinar Secrets

• Lead Funnels

You see there is so much resources for you by ClickFunnels from free to premium trainings!

And there is case study for everyone:

• Case Study For Agency/Freelancer
• Case Study For Online Entrepreneurs
• Case Study For Ecommerce
• Case Study For Coaching/Consultant
• Case Study For Network Marketing
• Case Study For Local Business
• Case Study For B2B
• Case Study For Non-Profit
• Case Study For Bloggers

Note: You can find the case study in yourfirstfunnel.com

In case you try to build your first online business, you should start with YourFistFunnel.com

This is probably the best onboarding experience you need.

Not only this is the ONLY place you can get 30 Days Free Trial with ClickFunnels you will also get these:

This is the first time ClickFunnels offer such a good deal.

If you’re ready to start building your online business, then I recommend you sign up for Your First Funnel today!

Who’s the Winner? Kartra or ClickFunnels?

Kartra VS ClickFunnels.

Which is the best option for you?

With so many features and options, it’s not easy to choose between these two platforms.

Choose Kartra if you…

• Prefer all in one solution
• Prefer cool analytics
• Prefer cool automations
• Prefer cool membership experience

Choose ClickFunnels if you…

• Wants Generate More Leads and Sales
• Wants A Simple and Powerful Tools
• Wants To Sell A Product or Service Easily
• Wants To Use The Best Sales Funnel Builder(Back by Users)

Whichever platform you choose, you’ll be joining over 7 million entrepreneurs and small business owners who use these tools on a daily basis.

It’s time to get your online business up and running successfully.

Whichever solution you choose make sure of one thing: It is going to help you achieve more personal freedom and financial control over your life.

The Fortune is within you!

Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Would you like to read more about the best sales funnel builder?