I read Dotcom Secrets a few months ago and I have to say – I love this book!
It’s one of those rare business books that is both informative and engaging.
The author, Russell Brunson, does an amazing job of explaining complex marketing concepts in a way that anyone can understand.
If you’re looking for a comprehensive guide to online marketing, Dotcom Secrets is definitely worth a read.
I have read it twice and even listened to its 6-hour long audio version.
The book is really interesting because you learn about the author’s journey in becoming a fastest growing company according to Forbes which gives insight on how other successful people achieve their goals.
If you are reading this Dotcom Secrets review, you probably seen it in the ads or heard of it.
I would even go as far as calling it a “classic” of marketing books and business education.
I am not saying there are no better books out there on the topic today, but if you’re just getting started, Dotcom Secrets The Underground Playbook for Growing Your Company Online with Sales Funnels will serve you a great base to build upon in your future endeavors.
Let’s get started shall we?
Who Is Russell Brunson And Why Should You Listen To Him?
Meet Russell Brunson, a New York Times best-selling author and the cofounder of ClickFunnels.
The company helps tens thousands entrepreneurs spread their message in the marketplace through Sales Funnel with their simple to use yet powerful software that’s trusted by many marketers worldwide since 2014 when it first launched.
Brunson popularized the concept of sales funnels, and his system has led to unprecedented levels of business growth for his clients.
ClickFunnels is the world’s fastest-growing non-venture-backed software company, according to Entrepreneur magazine.
A quote from recent Forbes stating below:
As of 2020, his training and teaching have produced over 1,000 millionaires who belong to an exclusive group that he fittingly calls the “Two Comma Club.
Incredibly, every member of the group has made at least $1 million in each of their respective sales funnels.”Forbes.com
They do this by paying attention to all areas.
These include things like content creation, email marketing, and social media marketing.
“You Are Just One Funnel Away”Russell Brunson favorite quote
One of the secrets in building a large followers is the success of “One Funnel Away Challenge”.
Also known as OFA in funnel hacking community.
OFA is a 30 day step by step challenge to guide you thru the sales funnel process.
As a result of the one funnel away challenge, many people have gotten more clarity and equipped with knowledge to success online.
All right, let’s get back to the book.
What is DotCom Secrets?
DotCom Secrets is one of the trilogy books written by Russell Brunson how sales funnel can change your business and your life, and it includes advice that can help your business succeed online.
The Secrets Trilogy
The book consists of 4 sections, each part with sub-chapters where the author talks about what is a sales funnel and how important it is for your business.
Even though sales funnels are not new, it is still an underrated marketing tactic that many online marketers fail to implement.
Russell Brunson gives you the blueprint on how to put together an entire funnel system of your own which results in free traffic, leads getting converted into paying customers and profits flowing your way at little cost.
In order to simplify this process, he created a software named “ClickFunnels” which helps entrepreneurs create their sales funnels from the ground up.
A Summary Of The Book
Dotcom Secrets book starts by explaining what are sales funnels and why do you need them.
It then goes into the history of how Russell got started in internet marketing and online business.
He then share his journey with ClickFunnels that led to it being one of the top SaaS companies in the marketing world.
After that, he discusses how his business has been able to grow from a small scale to the point where it is now and what you need to do in order for your business to succeed online.
The author does an excellent job of breaking down complex marketing concepts into easy-to-understand language.
Additionally, the book is crammed full of helpful tips and strategies that will help you grow your business online.
Whether you’re a beginner or a seasoned pro, Dotcom Secrets is definitely worth a read.
Most big websites today have at least one sales funnel, but do you know what is a sales funnel?
A sales funnel “is the buying process for online businesses.
It’s how they move people from being visitors on their website, to becoming customers who buy the products or services that they are offering.” (Dotcom Secrets covered in section 1)
Dotcom Secrets is an easy read.
I found myself flying through it in just a few days because the concepts were broken down into bite-sized pieces that really stuck with me.
It’s one of those books that makes you want to take action right away, not just because it’s good information, but because the author is doing a great job of pointing out how little things can have a big impact in your business.
Section 1: Sales Funnel Secrets
This section dives into detail about what are sales funnels, why they matter to your business and how you need to implement them.
The author uses a story of his own past to introduce this topic by sharing the journey of how he got started online.
Russell is definitely one guy who practices what he preaches because he has an extensive list of success stories.
He has successfully built his business multiple million dollars in revenue, apps that have been downloaded millions of times and so much more.
I appreciate the way the author starts this section by taking us on a journey through his past because he uses real-life examples to show why sales funnels are one of the best ways for your business to succeed online.
He goes through his journey of building ClickFunnels into one of the top SaaS companies in the world by explaining exactly what you need to do in order for your business to grow and how you can implement these concepts right away.
In section 1, Russell Brunson break it down into 7 different secrets that are covered in detail below.
Secret #1: The Secret Formula
Secret #2: Hook, Story, Offer
Secret #3: The Value Ladder
Secret #4: The Attractive Character
Secret #5: Funnel Hacking
Secret #6: Seven Phases of A Funnel
Secret #7: Follow-Up Funnels
My biggest take away in Section 1
Have you heard of procrastinating?
Procrastination is the act of delaying or postponing something that needs to be done.
The little voice in your head keep saying that you’ll do it tomorrow.
Procrastination is one of the biggest reason why small business fail.
Sometimes we all think that our business is different.
But it isn’t.
Small business owners tend to think that their business is unique and can do things differently from other big companies, but they are wrong.
You need to realize that your customers have been through the same buying process as everyone else.
One of the best ways to overcome procrastination is to model what is already working.
Find businesses that have been successful in your industry and study how they operate. Identify the strategies they use and emulate them in your own business.
Section 2: The Funnels in The Value Ladder
In this section, it’s more tactical.
Here you will discover 10 secrets which is breakdown into 4 parts:
Front-End Lead Funnels
Secrets #8: Lead “Squeeze” Funnels
Secrets #9: Survey Funnels
Secrets #10: Summit Funnels
Secret #11: Book Funnels
Secret #12: Cart Funnels
Secret #13: Challenge Funnels
Secret #14: Video Sales Letter Funnels
Secret #15: Webinar Funnels
Secret #16: Product Launch Funnels
Back-End Phone Funnels
Secrets #17: Application Funnels
To put it another way, this section is more tactical than the previous one.
To be honest, I’m a bit “Lost” while reading this part.
I was like, “there are so many funnels I’ll need!”
What should I use them for?
How can I make the most of all of these things?
I was having building blocks and not knowing which funnel should I use.
What you should take away from this section are the ideas that you can use in your business.
Just find which one of them are relevant to your business and implement them into your funnel strategy.
As you remember the sales process, you will be able to understand all of the funnels introduced in this section.
Sales funnel frameworks are a great way to help you understand how your sales process works.
When you have a solid understanding of how your sales process works, you can more easily identify where you need to make improvements.
Here, is something that clear my head after joining Funnel Builder Secrets.
I call it the 7 Core Funnel that your business needs.
The 7 Core Funnel is divided into three objectives:
- Lead Generation
Each company needs something different at a certain time.
These options help you decide which type of funnel is best for your company.
Lead Generation Funnel
Lead generation funnels are designed with one purpose in mind, generate as many leads as possible.
The 7 Core Funnel has 2 lead generating funnels which you can use to obtain raw contact information about your target audience.
- Squeeze Page Funnel
- Application Funnel
Sales Funnel is designed with one purpose in mind, generate revenue by selling your products or services.
The 7 Core Funnel has 4 sales funnels to help you sell your products and services.
- Tripwire Funnel
- Sales Funnel (Sales Letter/Video Sales Letter)
- Product Launch Funnel
Event Funnel is designed with one purpose in mind, to create a sense of urgency for your audience.
The 7 Core Funnel has 3 event funnels which you can use to create scarcity and limit the number of people who can purchase your products or services.
- Automated Webinar
With this 7 Core Funnel in mind you will be able to easily understand the sales funnels that will be introduced in the next section.
At this point, you should have a clear understanding of what a Sales Funnel is and how they can benefit your company.
Section 3: Funnel Scripts
The Copywriting Chapter is the second greatest portion of the books, and it’s also one of my favorites!
The second most important component of a funnel’s success is the copy.
Because people decide in a split second whether or not they want to read what you write.
There is even scientific research that shows the most engaging ad copy only gets an 8% click through rate (CTR).
That means 92% of your traffic is leaving without even looking at your offer!
Just like with sales funnels, the copywriting process can be broken down into a few steps.
This section is all about educating you on how to write the best possible copy for your business.
These scripts are sure-fire ways to generate leads and sales!
Here you will discover 10 secrets which is breakdown into 4 parts:
Front-End Lead Funnel Scripts
Secret #18: Curiosity-Based Headline Scripts
Secret #19: “Who, What, Why, How” Scripts
Unboxing Funnel Scripts
Secret #20: “Star, Story, Solution” Script
Secret #21: “OTO” Script
Presentation Funnel Scripts
Secret #22: “Perfect Webinar” Script
Secret #23: “Product Launch” Script
Back-End Phone Funnel Scripts
Secret #24: “Four-Question Close” Script
Secret #25: “Setter” and “Closer” Scripts
Sales scripts is an art.
It either good or bad.
One who can tell stories is a potential salesperson, because people don’t want to listen long time presentation.
They just want you to talk with an interesting story or not?
This is how copywriting works in all of the funnels explained in this book.
Finding out who your dream customers are can make it easier in funnel building and writing the copy.
But let’s face it: writing a letter is difficult if you don’t know who to write to.
Bad news is dream customers is not covered in this book.
In the third Trilogy, The Traffic Secrets.
Russell Brunson cover the whole chapter of “Dream Customers”
Section 4: Building Your Funnels
In the final chapter of the books Russell Brunson uncover the 3 secrets of building your funnels and consistent results.
Secret #26: ClickFunnels
Secret #27: Funnel Stacking
Secret #28: Funnel Audibles
In this section, Russell brings back time.
He tells his story of how ClickFunnels was created and the struggle he had to get it to market.
I will not spoil the story here.
But I will tell you that it is one of the best stories in this entire book.
Funnel stacking has been around for years and is one of the best ways to sell products online.
Russell will explain everything you need to know in this section.
You will learn: What funnel stacking is How it’s done Why it’s so effective Who should use it How to create a stackable product.
Funnel stacking is a process and an art-form.
But the basic formula is to take a funnel that works and stack another one on top of it.
Using this technique, you can create a sales system that will allow you to earn money every time someone visits your website.
Funnel Audible is the marketing math.
You’ll learn exactly how many people you need to contact, and how much money to spend reaching your audience.
This is the process of Audible Marketing which allows you find out EXACTLY who wants what you’re selling.
Then it gives you step-by-step instructions on how to reach them, convince them to buy, and make sure you don’t leave any money on the table.
So, if you wants to get “FREE” leads, pay attention on this section.
What are the Dotcom Secrets bonuses?
Did you know that the book is FREE?
All you need to do is cover for the shipping.
- Local Shipping: $9.95
- International Shipping: $19.95
What’s else do you get for such small investment?
Dotcom Secrets(2nd Edition)
Obviously you will get a physical copy of latest dotcom secrets.(AmazingX10 book)
Bonus #1-The 3 Core Funnels ebook
In this 68 pages ebook you will learn how to stack all the funnels together.
Bonus #2- 108 Split Test Winners ebook
This ebook is a must get if you like to know about the numbers behind conversion rate.
If you wondering what is the conversion rate with testimonials and without testimonials?
This ebooks reveals it all!
Bonus #3- Network Marketing Secrets ebook
This addition may not be relevant to you but its good to have.
Bonus #4- Funnel Audibles
If you are into sales funnel world you need to know your numbers…
What is your CPA(Cost Per Acquisiton)?
What is your ACV(Average Cart Value)?
Bonus #5- 30 Day Dotcom Secrets Challenge
This is an accountably challenge.
It’s a guide line for you to feel unstuck after reading dotcom secrets.
You might think what’s next?
Follow the guide in 30 Day Dotcom Secrets Challenge to help you implement what you learn.
You get so much value from ordering a “FREE” book.
All you need is pay for the shipping.
So what do you say?
How to get Dotcom Secrets Audio book?
There is an order bump #1 you should definitely get when you decided to purchase the Russell Brunson’s Dotcom Secrets Book.
The audio book which only requires additional $37.
The audio book is so cool that you can listen to it whenever you go.
And the best part is the audio book is voice by Russell Brunson himself.
How to get Dotcom Secrets Live?
You will find this under order bump #2.
This is a recording of Russell Brunson teaching his inner circle about Dotcom Secrets strategy.
This is a great collection if you like video format.
This will be $97 Order bump.
All you need to do is check the box.
Dotcom Secrets Upsells
When you purchase Dotcom Secrets Books you’ll get a lot more than just the book.
Here are some additional upsells that you can anticipate when you buy this book.
#1. Funnel University
This is a compilation of all the funnels our fellow funnel hackers hack before.
Funnel university is an ongoing monthly event where you will receive update of latest “Secret” and deep dive into it(Crack the code).
From funnels, copy, and offers…
Below is the latest issue.
You can add this into your cart at $147.
#2. Funnel Accelerator Action Pack
Next you will be presented with this amazing offer which is $297.
And you will get these:
You should definitely get this set if your goal is to leverage Sales Funnel in your business.
This is pack with resources and coaching.
#3.Ultimate Marketing Video Toolkit
Lastly, the most fun part of the upsell!
You will be presented with some cool video toolkit that may help you in your video marketing side.
You will be offered LIFETIME Access to a combination of 3 softwares which is Toonly, Doodly and Talkia!
You can add this combination into your marketing force for $197!
Dotcom Secrets Review: Should You Or Should You Not?
If you’re looking for a comprehensive guide to creating successful sales funnels, or simply want to learn how to write better copy, Dotcom Secrets is definitely worth reading.
Is this book for everybody?
Dotcom Secrets is a great book for learning about sales funnels and copywriting.
However, it may not be suitable for everyone.
If you’re not interested in learning about sales funnels or copywriting, or if you’re not comfortable with math, then this book may not be right for you.
Get Dotcom Secrets If You:
- Are looking to learn more about sales funnels and copywriting
- Want to grow your business online
Grab Your Copy Here: dotcomsecrets.com
Don’t Get Dotcom Secrets If You:
- Don’t want to learn about sales funnels
- If you’re not looking to build a business and make an income online, then this book may not be for you.
Grab Your Copy Here: dotcomsecrets.com
This book is for business owners, internet marketer, online entrepreneurs who want to learn how to create successful sales funnels, and for those who want to learn how to write better copy.
If you’re on the fence about buying Dotcom Secrets, we encourage you to take the plunge.
Even if you don’t read the book, the scripts and tips inside can help you write better copy for your business and increase your sales.
Plus, who doesn’t want to be a part of ClickFunnels?
With this tool, you can create any type of funnel you want and see real results.
If that’s not enough incentive, we don’t know what is!
So what are you waiting for?
Dotcom Secrets: The Underground Playbook For Growing Your Company Online With Sales Funnels
Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.
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