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ClickFunnels VS Instapage: Which is the better platform?

Written by Ralph Chua
Last Updated On

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It’s no secret that there are a lot of choices when it comes to choosing a landing page builder.

So, how do you decide which is the best for you?

ClickFunnels or Instapage?

Both builders have their pros and cons, but at the end of the day, one will be a better fit for your specific needs.

To help you make your decision, I’ve put together a comprehensive guide comparing ClickFunnels and Instapage.

I’ll cover everything from features to price to ease of use.

By the end of this guide, you’ll know exactly which builder is the best choice for you.

So let’s get started!

ClickFunnels VS Instapage: Overview

For you that is busy , here’s a quick overview of ClickFunnels and Instapage.

ClickFunnels is a:

  • All-in-one marketing platform that lets you create, manage, and track your sales funnel from start to finish.
  • Funnel builder that comes with a built-in email autoresponder, shopping cart, membership site, and more.
  • Code-free builder that is easy to use and doesn’t require any technical skills.

Instapage

Instapage is a:

  • Landing page builder that lets you create, publish, and test landing pages.
  • A/B testing tool that lets you test different versions of your landing pages to see which performs better.

Now that you have a general idea of what each platform is, let’s take a closer look at the features each one offers.

Instapage vs. ClickFunnels: Differences and Features

When it comes to features, Instapage and ClickFunnels are both feature-rich platforms.

Sales Funnel Builder

ClickFunnels is a sales funnel builder that comes with all the features you need to create, manage, and track your sales funnel from start to finish.

With ClickFunnels, you can easily add an email autoresponder, shopping cart, membership site, and more to your sales funnel.

Instapage, on the other hand, is a landing page builder that lets you create, publish, and test landing pages.

While Instapage does have some sales funnel features, it’s not as comprehensive as ClickFunnels.

Winner: ClickFunnels

Landing Page Builder

Both Instapage and ClickFunnels come with a landing page builder.

With Instapage, you can easily create, publish, and test landing pages.

Instapage also comes with an A/B testing tool that lets you test different versions of your landing pages to see which performs better.

ClickFunnels, on the other hand, is a sales funnel builder that comes with a built-in landing page builder.

While the ClickFunnels landing page builder is not as comprehensive as Instapage, it is still a powerful tool that lets you create high-converting landing pages.

Winner: Instapage

A/B Testing

If a funnel builder without A/B testing feature you can not track progress, then it is not worth using.

Both ClickFunnels and Instapage come with built-in A/B testing tools that let you test different versions of your landing pages to see which performs better.

With both platforms, you can easily set up and run A/B tests with just a few clicks.

Winner: Tie

Integrations

For some people they prefer all in one stop(GoHighLevel), while others like best of breed.

It really is a personal preference.

ClickFunnels integrates with over 100+ different software platforms, including popular email providers, payment processors, CRMs, webinar platforms, and more.

Instapage also integrates with a long list of software platforms, including all the major email providers, payment processors, CRMs, and webinar platforms.

Winner: Tie

Ease of Use

When it comes to ease of use, ClickFunnels is the clear winner.

ClickFunnels is a code-free builder that is easy to use and doesn’t require any technical skills.

With ClickFunnels, you can easily create, manage, and track your sales funnel with just a few clicks.

Instapage is also easy to use, but it does require some technical skills.

If you’re not familiar with HTML and CSS, you may find Instapage to be a bit challenging to use.

Winner: ClickFunnels

Upsell/Downsell

Upsell and downsell pages are an important part of any sales funnel.

They’re used to offer additional products or services to customers who are already interested in what you’re selling.

ClickFunnels comes with built-in upsell and downsell features that let you easily add these types of pages to your sales funnel.

Instapage also has upsell and downsell features, but they’re not as comprehensive as ClickFunnels.

Winner: ClickFunnels

Support

When it comes to support, ClickFunnels and Instapage are both top-notch.

Both platforms offer 24/7 support via live chat, email, and phone.

And both platforms have extensive knowledgebases that are packed with useful resources.

However, when it comes to onboarding experience, I think ClickFunnels has the upper hand.

Your First Funnel by ClickFunnels not only offer you with 30-Days FREE trial with ClickFunnels you can also get FREE 14-Days LIVE coaching from their experts and Russell Brunson.

Instapage has a similar program called Instapage Academy that offers you with 30-Days FREE trial with Instapage and LIVE coaching from their experts.

Winner: ClickFunnels

Pricing

When it comes to pricing, both platforms are very competitive.

ClickFunnels offer 2 pricing plans which is:

  • ClickFunnels Basic Plan: $97/Mo
  • ClickFunnels Platinum Plan: $297/Mo

Instapage offer 2 pricing plans as well which is:

Instapage Buliding Plan: $299/Mo

Instapage Converting Plan: Custom Price

clickfunnels vs instapage landing page builder landing page landing pages landing page tool build landing pages create landing pages creating landing pages landing page software landing page builders drag and drop editor landing page templates google ads sales pages sales funnel instapage vs clickfunnels instapage vs landing page designs custom landing pages landing page creation best landing page tools page builder optimized landing pages create beautiful landing pages personalized landing pages drag and drop landing powerful landing page builder best landing page builders page elements google analytics amp landing pages sales funnels b testing clickfunnels vs sales process all the features instapage landing page builder clickfunnels landing pages marketing tools design landing pages email marketing dynamic text replacement simple landing pages custom domains sales funnel tool membership sites blank page vs clickfunnels analytics tools high converting landing pages beautiful landing pages unlimited pages ppc campaigns generate leads entire sales funnel page templates new landing page instapage and clickfunnels all in one solution checkout pages wordpress plugin instapage landing collect email addresses basic plan squeeze pages business owner split test target audience vs instapage ad spend wordpress website complete sales funnel constant contact free educational content other tools email marketing automation pop up windows powerful landing conversion rate follow up funnels What is better than ClickFunnels? Which is better Leadpages or ClickFunnels? Which is better GrooveFunnels vs ClickFunnels? What is cheaper than ClickFunnels?
Instapage Pricing

Because ClickFunnels offer a lower price for their entry level plan, I think they’re the winner when it comes to pricing.

And many people claim they win ClickFunnels two comma club award just by using ClickFunnels $97/Mo plan.

Winner: ClickFunnels

FREE Trial

Like I said one of the best onboarding experience with ClickFunnels is with their Your First Funnel Program.

It offers you with 30-Days FREE trial with ClickFunnels and LIVE coaching from their experts.

If you are new to funnel building I will say go with ClickFunnels so you can get help from their experts.

ClickFunnels offer 2 FREE trial experience for you, which is:

On the other hand, Instapage only offer one FREE trial experience for you and it is:

Winner: ClickFunnels

Resources

Did you know that ClickFunnels is not just a Software company?

They also provide a full ecosystem for you to grow your online business.

There are paid and free resources that ClickFunnels offer to its community.

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FunnelFlix

Some of the FREE resources that ClickFunnels have are:

Some of the popular PAID resources that ClickFunnels offer is:

On the other hand, Instapage only offer one popular resource for you and that is:

Winner: ClickFunnels

There you have it a little battle between ClickFunnels Vs Instapage.

Both platforms are great in their own way, but if you ask me which one I think is better I will say ClickFunnels.

The reason why I choose ClickFunnels is because they provide more value for their users with their free and paid resources.

ClickFunnels is also a great platform if you’re just getting started with funnel building because they offer an amazing onboarding experience.

How to choose a landing page and sales funnel tool?

The best way to choose a landing page and sales funnel tool is to first determine what your needs are.

Do you need a simple landing page to collect leads, or do you need a more complex sales funnel to close deals?

Once you know what your needs are, you can then compare the features of each platform and decide which one is right for you.

If you’re just getting started with funnel building, I recommend ClickFunnels because they offer an amazing onboarding experience.

Here are some checklist for you before choosing a landing page and sales funnel tool:

  • Do you need a simple landing page or a more complex sales funnel?
  • What is your budget?
  • What are your needs?
  • Do you need an amazing onboarding experience?

Once you’ve answered these questions, you’ll be able to decide which platform is right for you.

Pros & Cons

If ANYONE says there is a “perfect” tool, RUNAWAY.

No matter what tool you use, there will always be pros and cons.

The key is to find a tool that has more pros than cons and that fits your needs.

Here’s a quick overview of the pros and cons of ClickFunnels and Instapage.

Pros & Cons of ClickFunnels

ClickFunnels Pros:

  • Allows you to build complex sales funnels
  • Has a great onboarding experience
  • Offers a variety of resources (paid and free)
  • Affordable pricing plans

ClickFunnels Cons:

  • The platform can be buggy at times
  • Russell Brunson may speak too fast…

Pros & Cons of Instapage

Instapage Pros:

  • Allows you to build simple landing pages
  • Offers a 14-day free trial

Instapage Cons:

  • The platform can be buggy at times
  • The landing page builder is not as user-friendly as ClickFunnels

Final Thoughts

Both ClickFunnels and Instapage are great platforms that offer a variety of features. The key is to find a platform that fits your needs.

If you’re just getting started with funnel building, I recommend ClickFunnels because they offer an amazing onboarding experience and a variety of resources (paid and free).

ClickFunnels is also a great platform if you need a more complex sales funnel to close deals.

Their onboarding experience is top-notch, and they offer a variety of resources to help you get started.

Instapage is also a great platform, but it’s more geared towards simple landing pages.

If you need something more complex, ClickFunnels is the way to go.

No matter what tool you use, there will always be pros and cons.

The key is to find a tool that has more pros than cons and that fits your needs.

If you need a GREAT onboarding experience then get started with Your First Funnel.

Not sure what Your First Funnel is?

It’s a FREE 14-day coaching plus ClickFunnels 30-Days FREE Trial that will teach you how to build your first sales funnel.

You’ll get access to a variety of resources, including templates, training videos, and more.

If you’re ready to get started, click here to sign up for Your First Funnel.

Happy funnel building!

Frequent Asked Questions

Is ClickFunnels worth it?

If you’re just getting started with funnel building, I recommend ClickFunnels because they offer an amazing onboarding experience and a variety of resources (paid and free).

ClickFunnels is also a great platform if you need a more complex sales funnel to close deals.

Their onboarding experience is top-notch, and they offer a variety of resources to help you get started.

Is Instapage worth it?

Instapage is also a great platform, but it’s more geared towards simple landing pages.

If you need something more complex, ClickFunnels is the way to go.

Is there a free trial for ClickFunnels?

Yes, ClickFunnels offers a 14-Days FREE trial and 30-Days FREE Trial.

Is there a free trial for Instapage?

Yes, Instapage offers a 14-day free trial.

What is the best landing page builder?

The best landing page builder is the one that fits your needs.

If you need a simple landing page, Instapage is a great option.

If you need a more complex sales funnel, ClickFunnels is the way to go.

Both platforms offer a variety of features and resources to help you get started.
The key is to find a platform that fits your needs.

What is Your First Funnel?

Your First Funnel is a FREE 14-day coaching plus ClickFunnels 30-Days FREE Trial that will teach you how to build your first sales funnel.

You’ll get access to a variety of resources, including templates, training videos, and more.

If you’re ready to get started, click here to sign up for Your First Funnel.

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