ClickFunnels Review: A Software Or A Platform?

In this ClickFunnels review, we will take a close look at this tool and see what it can do for your business.

If you’re reading this, then you’re probably familiar with the term “funnel.”

In online marketing, marketing funnels is a path a potential customer takes from awareness to purchase.

The term “sales funnel” was popularized by marketing guru Russell Brunson, and ClickFunnels is his company.

So what is ClickFunnels, exactly?

Is it software?

A platform?

Both?

Let’s take a closer look.

Disclosure: I am an independent ClickFunnels Affiliate, not an employee.  I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

ClickFunnels Review: Overview

Product Name:	ClickFunnels
Vendor:	Etison LLC
Launch Date:	2014
Starting Price	$97/Mo
Free Trial:	Available
Sales Pages:	ClickFunnels.com
Category:	Software
Skill:	Any
Training:	1. Your First Funnel Challenge 2. One Funnel Away Challenge

What Is ClickFunnels?

At its core, ClickFunnels is a software tool that allows you to build sales funnels.

A sales funnel is basically a series of pages that lead a potential customer from initial awareness of your product all the way through to making a purchase.

The idea is that by guiding a customer through this journey, you can increase the likelihood that they will buy your product.

ClickFunnels provides a platform for creating sales funnels and landing page builder.

It includes everything you need to create an effective funnel, from landing pages to email automation.

Website Is Dead. Long Live The Sales Funnels.

The traditional way of marketing a product is to drive potential customers to your website.

Once they’re on your site, you hope that they will find what they’re looking for and make a purchase.

However, this approach has a number of flaws.

First, it’s difficult to get people to your site in the first place.

You have to rely on SEO, social media, or paid advertising to bring traffic to your site.

And even if you do manage to get people to your site, there’s no guarantee that they will buy anything.

Your website is just one piece of the puzzle.

The other piece is the sales funnels.

A sales funnel is a series of steps that you take a potential customer through to increase the likelihood that they will make a purchase.

The key difference between a website and a sales funnel is that a sales funnel is focused on conversion.

Every element of a sales funnel is designed to move the customer closer to making a purchase.

In contrast, a website is generally more static and less focused on conversion.

Of course, you can add elements to your website that are designed to increase conversion, but it’s not the primary focus.

A sales funnel, on the other hand, is solely focused on conversion.

The entire purpose of a sales funnel is to turn potential customers into paying customers.

You can watch this funny commercial to see how ClickFunnels position itself as the solution to this problem.

ClickFunnels Review – The Features

Now that we’ve answered the question “What is ClickFunnels,” it’s time to take a closer look at the features that make it such a powerful tool.

Here are some of the key features of ClickFunnels:

• Sales Funnels Templates
• Drag-And-Drop Funnel Builder
• A/B Testing
• Email Integration
• Membership Sites
• Custom Domain Support
• Comprehensive Analytics
• 24/7 Live Chat Support
• Free Training Videos
• Affiliate Program
• And much more!

Sales Funnel Templates

One of the best things about ClickFunnels is that it comes with a wide variety of sales funnels templates.

A sales funnel template is basically a pre-designed funnel that you can use to launch your own online business.

All you need to do is add your own products and branding.

There is tons of value in using a sales funnel template because it takes all the guesswork out of designing a funnel.

It’s also a great way to get started with ClickFunnels if you’re not sure how to create a funnel from scratch.

ClickFunnels has a wide variety of templates for every type of business, from coaching to e-commerce.

And if you can’t find a template that fits your business, you can always create your own custom funnel.

Drag-And-Drop Editor

Another great feature of ClickFunnels is the drag-and-drop editor.

This makes it incredibly easy to create a sales funnel, even if you’ve never designed one before.

All you need to do is add the elements that you want to include in your funnel and then drag and drop them into place.

You can also use the ClickFunnels editor to customize each element of your funnel, such as the colors, fonts, and images.

A/B Testing

A/B testing is a must-have for any sales funnel.

It allows you to test different versions of your funnel so that you can see which one performs the best.

ClickFunnels makes it easy to set up A/B tests and track the results.

You can test things like the headline, call to action, and layout of your funnel.

Email Integration(Follow-Up Funnel)

Email integration is another essential feature of ClickFunnels.

It allows you to send automated emails to your customers based on their interactions with your funnel.

For example, you can set up an email sequence that is triggered when a customer opts into your funnel. (Generate Leads)

This is a great way to nurture your leads and increase the likelihood of making a sale.

3rd Party Integrations

Don’t worry I know you love your ActiveCampaign, ConvertKit, or Ontraport.

(You can even “ZAP” it or “PAB” it to wherever you want)

You can still use them with ClickFunnels!

Just set up your Email Service Provider in the “Integrations” tab and you’re ready to go!

(ClickFunnels also allow access to tons of payment processor)

Membership Sites

ClickFunnels also makes it easy to create membership sites.

A membership site is a website where customers can access exclusive content, such as courses, videos, and books.

ClickFunnels makes it easy to create and manage a membership site, and you can even use it to sell products and courses.

Custom Domain Support

If you want to use your own domain name with ClickFunnels, you can do that with the custom domain feature.

This is a great way to brand your funnel and make it look more professional.

If you have the chance to check out the Funnel Builder Secrets Course you will know why this feature is very important.

Funnel Builder Secrets is available to you for free if you are on ClickFunnels Platinum Plan.

Comprehensive Sales Analytics Feature

ClickFunnels comes with comprehensive analytics so that you can track the performance of your funnel.

You can see things like how many people have visited your funnel, how many people have opted in, and how many sales you’ve made.

This information is essential for making changes to your funnel and improving your results.

And the social score! It’s a very important metric to track for your business.

The higher the score the higher this person is legit and the more they will spend with you.

I would suggest that you track this number very closely in your business.

Let’s face it not all leads are “REAL” nowadays and you will want to know which ones are going to be worth your time.

The cool thing is that ClickFunnels gives you this information right inside of the software.

24/7 Live Chat Support

If you ever have any questions about ClickFunnels, you can always reach out to the support team.

ClickFunnels has 24/7 live chat support, and they are always happy to help.

Many claims that ClickFunnels support is not the best in the business.

I would daresay that it’s gotten a lot better since I’ve been using the software.

I’ve had to reach out on several occasions and they have always been helpful.

If you need a quick fix do bookmark this: help.clickfunnels.com

It is ClickFunnels documentation and support site.

You can find answers to most of your questions there.

Free Training Videos

I wish I knew this earlier but ClickFunnels has a bunch of training videos that are available for free.

ClickFunnels evolved over the years and they keep on adding new features.

And ClickFunnels 2.0 is about to be released soon with a bunch of new features on a totally different interface.

When you first join ClickFunnels, you can watch these training videos to get an idea of how the software works.

It’s a 4 video training that gives you a big picture of how to use ClickFunnels.

IMPORTANT: Please complete the videos and claim your FREE Funnel Hacker T-Shirt! (Yes, you need to watch all 4 to qualify)

Online Marketing Netflix (Ops… FunnelFlix)

You can get access to a vault of training materials once you become a ClickFunnels member.

They call FunnelFlix the “Netflix” of Digital Marketing Training.

You can find training on anything from copywriting to Facebook ads.

And they are constantly adding new training materials.

The best part is that it’s included in your ClickFunnels membership.

Depending on which plan you are on, you will get access to different training materials.

If you are on the $97/mo plan, you will get access to FunnelFlix Lite which includes a few training courses.

And if you are on the $297/mo plan, you will get access to FunnelFlix which includes all of the training courses.

Read More: FunnelFlix Review

Affiliate Program(BackPack)

ClickFunnels allows you to set up your own affiliate program.

You will get access to these features with ClickFunnels Platinum Plan.

They call it the “BackPack” affiliate program.

It’s a very powerful affiliate program because it allows you to track not only clicks but also sales.

Plus, you can offer different commissions for different products.

For example, you could offer a higher commission for a high-ticket product than a low-ticket product.

This allows you to attract affiliates who are more interested in promoting your high-ticket products.

It’s very easy to set up you can even create tiering program rules.

For example, if an affiliate refers 3 people who buy a product, they could get a higher commission.

Or if they refer 10 people, they could get an even higher commission.

The possibilities are endless with the BackPack affiliate program.

Read More: What is Affiliate Marketing?

ClickFunnels Affiliate Program

“One of the BEST”

If you are an affiliate marketer, then you will want to promote ClickFunnels.

Why? Because they have one of the BEST affiliate programs in the industry.

• They offer up to 40% recurring commissions.
• 30 Days Cookies.
• Last affiliate link click.

If you are aspiring new affiliates and are passionate about promoting ClickFunnels make sure you check out ClickFunnels Affiliate Bootcamp.

Read More: Affiliate Bootcamp Review

ClickFunnels Review – How Does It Work?

ClickFunnels makes it super easy and makes some people feel it’s “too easy”.

That’s very true.

As we’ve seen in this ClickFunnels review, it really is a powerful software.

But it’s not just the software.

It’s also the education and community that comes with it.

The training materials and the support you get from other members are priceless.

You can literally get started within minutes with ClickFunnels.

You can get started with ClickFunnels with these 3 simple steps:

1. Choose a funnel template: You can choose from a variety of funnel templates that are designed for different types of businesses.
2. Customize the funnel: Once you’ve chosen a funnel template, you can then customize it to your liking. You can add or remove pages, change the colors, and more.
3. Publish the funnel: Get traffic to your funnel. You can use paid traffic or free traffic to get traffic to your funnel. 

It’s really that simple to get started with ClickFunnels.

Of course, there’s a learning curve involved.

But once you get the hang of it, it’s really easy to use.

And if you ever get stuck, not sure which funnel to build or how to customize a funnel, you can always reach out to the ClickFunnels community for help.

If you are brand new to the funnel world and you want ClickFunnels as your “Secret Weapon” then Your First Funnel Program would be the best place to start.

You will get access to over 102+ pre-built funnels that you can use for your business.

Plus, you will get access to training materials and FREE Live Coaching that will teach you how to build and scale your business with ClickFunnels.

If you are ready to get started with ClickFunnels, then click here to get started.

Read More: Your First Funnel Review

ClickFunnels Pricing and Plan

ClickFunnels offers two different pricing plans:

• The Basic Plan
• The Platinum Plan

The Basic Plan is $97 per month and The Platinum Plan is $297 per month.

Here’s a breakdown of the features you get with each plan:

The Basic Plan

• 20 Funnels
• 100 Pages
• 20,000 Monthly Visits
• Unlimited Contacts
• 1 Sub User
• 3 Custom Domains
• 3 Payment Gateways
• Email Support
• FunnelFlix

The Platinum Plan

• Unlimited Funnels
• Unlimited Pages
• Unlimited Monthly Visits
• Unlimited Contacts
• 3 Sub User
• 9 Custom Domains
• 9 Payment Gateways
• Priority Support
• FunnelFlix Platinum
• Follow-Up Funnels
• Weekly Hackathons
• Backpack(Affiliate Tools)

Who Is ClickFunnels For and How Can They Use It?

I wish I could say it is for everyone, but it really isn’t.

The fact is, ClickFunnels is a very powerful sales funnel builder that can be used by anyone who wants to build a sales funnel.

However, it’s not for everyone.

If you are just starting out and you don’t have a lot of experience with building sales funnels, then you might want to consider other options.

ClickFunnels is really for people who are serious about building a sales funnel and are willing to invest the time and effort into learning how to use it.

Once you get the hang of it, ClickFunnels is really easy to use.

But it will take some time and effort to get there.

If you’re not willing to put in the time and effort, then ClickFunnels is not for you.

Here are some examples of businesses that can benefit from ClickFunnels:

• Coaches and Consultants: If you are a coach or consultant, ClickFunnels can help you build a sales funnel to sell your services.
• Product Creators: If you have a physical or digital product, ClickFunnels can help you build a sales funnel to sell your product.
• Service Providers: If you provide a service, ClickFunnels can help you build a sales funnel to sell your services.
• Local Businesses: If you have a local business, ClickFunnels can help you build a sales funnel to sell your products or services.
• Shopify Owners: If you have a Shopify store, ClickFunnels can help you increase your sales by building a sales funnel.
• Ecommerce Owners: If you have an eCommerce store, ClickFunnels can help you increase your sales by building a sales funnel.
• Musician: If you are a musician, ClickFunnels can help you sell your music by building a sales funnel.
• Authors and Speakers: If you are an author or speaker, ClickFunnels can help you sell your books or courses by building a sales funnel.
• Funnel Builders or Agency Owners: If you build funnels for other businesses or own a funnel-building agency, ClickFunnels can help you increase your sales by building a sales funnel.

There is just a small sample of the types of businesses that can benefit from ClickFunnels.

If you have a business and you want to increase your sales, then ClickFunnels is definitely worth considering.

“BUT MY BUSINESS IS DIFFERENT”

I hear this all the time.

“But my business is different. I can’t use ClickFunnels.”

The fact is, the Sales Process is the same for every business.

It doesn’t matter what you are selling or who you are selling to.

The Sales Process is always the same.

Sales Process follows the same pattern:

Awareness > Interest > Decision > Action

If you can fit your business into that pattern, then ClickFunnels can help you increase your sales.

Now, there are different types of funnels and different ways to use ClickFunnels.

So, it’s not a one-size-fits-all solution.

But if you are willing to put in the time and effort to learn how to use it, then ClickFunnels can be a very powerful marketing tools for your business.

The only difference is how you execute the Sales Process for your specific business.

And that’s where ClickFunnels comes in.

ClickFunnels gives you the ability to build sales funnels for your specific business.

You can use the templates as a starting point and then customize them to fit your specific business.

Or you can start from scratch and build a sales funnel from scratch.

Either way, ClickFunnels gives you the ability to build a sales funnel that is specifically designed for your business.

The fact is, ClickFunnels can be used by ANYONE who wants to build a sales funnel.

It doesn’t matter what type of business you have.

If you want to build a sales funnel, ClickFunnels can help you do it.

“BUT I DON’T HAVE A PRODUCT”

This is a common objection, but it’s really not a good excuse.

You don’t need a product to use ClickFunnels.

In fact, you can use ClickFunnels to sell other people’s products as an affiliate.

Or you can use ClickFunnels to sell services.

You can even use ClickFunnels to sell physical products.

“BUT I DON’T HAVE A WEBSITE”

This is another common objection, but it’s also not a good excuse.

You don’t need a website to use ClickFunnels.

In fact, you can use ClickFunnels to build your entire sales funnel without ever having to create a website.

“BUT I’M NOT A TECHNICAL PERSON”

This is another common objection, but it’s also not a good excuse.

You don’t need to be a technical person to use ClickFunnels.

The software is designed to be easy to use, even for people who are not technical.

“BUT I DON’T HAVE TIME”

This is another common objection, but it’s also not a good excuse.

You don’t need to spend a lot of time to use ClickFunnels.

You can get started with ClickFunnels in just a few minutes, and you can build a sales funnel in less than an hour.

“BUT I DON’T HAVE MONEY”

This is another common objection, but it’s also not a good excuse.

You don’t need to spend a lot of money to use ClickFunnels.

There is a free trial available, so you can try ClickFunnels before you decide if you want to purchase it.

“BUT I DON’T KNOW HOW TO BUILD A SALES FUNNEL”

This is another common objection, but it’s also not a good excuse.

ClickFunnels has a drag-and-drop funnel builder that makes it easy to build a sales funnel, even if you don’t know how to do it.

There are also templates available that you can use to build your sales funnel.

“BUT I DON’T KNOW WHAT I’M DOING”

This is another common objection, but it’s also not a good excuse.

ClickFunnels has a lot of training available that will teach you how to use the software and build a sales funnel.

There is also a community of people who use ClickFunnels who can help you if you need help.

The bottom line is, if you want to use ClickFunnels to build a sales funnel, you can do it.

ClickFunnels Pros and Cons

Now that we’ve answered the question “What is ClickFunnels,” it’s time to take a look at the pros and cons of using ClickFunnels.

ClickFunnels Pros

Here are some of the pros of using ClickFunnels:

• Easy to use: ClickFunnels is easy to use, even if you’re not a technical person.
• Drag-and-drop funnel builder: ClickFunnels has a drag-and-drop funnel builder that makes it easy to build a sales funnel.
• Templates: There are templates available that you can use to build your sales funnel.
• Free trial: There is a free trial available so you can try ClickFunnels before you decide if you want to purchase it.
• Training: There is training available that will teach you how to use the software and build a sales funnel.
• Community: There is a community of people who use ClickFunnels who can help you if you need help.

ClickFunnels Cons

Here are some of the cons of using ClickFunnels:

• Requires a credit card: You need to have a credit card to sign up for ClickFunnels.
• Premium Price Tag: ClickFunnels is a premium software, so it has a higher price tag than some of the other options.
• Not a one-stop-shop: ClickFunnels is not a one-stop-shop. It’s a tool that you can use to build a sales funnel, but it’s not everything you need to run your business.

How Is ClickFunnels Better?

To be honest, ClickFunnels is not for everyone.

It’s premium software with a higher price tag.

It’s also not a one-stop shop.

However, if you’re looking for a tool to help you build a sales funnel, ClickFunnels is the best option.

Here’s why:

• ClickFunnels is easy to use: You don’t need to be a technical person to use ClickFunnels. The software is designed to be easy to use, even for people who are not technical.
• ClickFunnels has a drag-and-drop funnel builder: The drag-and-drop funnel builder makes it easy to build a sales funnel. There are also templates available that you can use to build your sales funnel.
• ClickFunnels has a free trial: You can try ClickFunnels before you decide if you want to purchase it.
• ClickFunnels has training available: There is a training available that will teach you how to use the software and build a sales funnel.
• ClickFunnels has a community: There is a community of people who use ClickFunnels who can help you if you need help.

Again, ClickFunnels is the best tool for building a sales funnel.

If you’re looking for a tool to help you build a sales funnel, ClickFunnels is the best option.

ClickFunnels Review – Conclusion

So, is ClickFunnels the right tool for you?

The answer to that question depends on what you’re looking for.

If you’re looking for a tool to help you build a sales funnel, ClickFunnels is the best option.

It’s easy to use and has a drag-and-drop funnel builder.

There are also templates available that you can use to build your sales funnel.

ClickFunnels also has a free trial so you can try it before you decide if you want to purchase it.

If you’re looking for a One-Stop-Shop, ClickFunnels is not the right tool for you. (Not yet)

It’s a tool that you can use to build a sales funnel, but it’s not everything you need to run your business.

However, if you’re looking for a tool to help you build a sales funnel, ClickFunnels is the best option.

“The only difference between successful funnel builders and a failing one is they Get In The Game“

I think this is so important because you need to take action and get started if you want to be successful.

You can’t just sit on the sidelines and expect to be successful.

You need to take action and get started.

If you’re looking for a tool to help you build a sales funnel, ClickFunnels is the best option.

ClickFunnels will help you build a sales funnel so you can take action and get started.

Now, it’s your turn.

Get In The Game and take action.

Click here to get started with ClickFunnels.

ClickFunnels Review – FAQs