You’ve likely heard of ClickFunnels, but do you know how it can help your trading business?
If not, this blog post is for you.
In the first section, I’ll describe what a funnel is and why they’re important to your trading business.
The second section will go over all the features of ClickFunnels that make it an indispensable tool for any trader looking to build their customer base or increase profits.
Finally, I’ll provide some examples of how you can apply its features to your trading business.
Read on if you want to learn more about how ClickFunnels can benefit your trading business today!
Here is a quick breakdown of what you’ll get:
ClickFunnels for Trading: What is a Sales Funnel?
A Sales Funnel uses one landing page with different offers on it to get traffic from different sources, mainly the internet.
It’s called a ‘Sales Funnel’ because that’s what it looks like—a funnel.
You start at the wide top of the funnel, where the large traffic sources are.
Then, you make your way down the funnel, where your landing page is.
At this point, you direct traffic to different ‘squeeze pages’ or offers on this one landing page through targeted advertising.
These squeeze pages may be for a free offer (such as a book) or a paid offer (such as a paid webinar).
Either way, the goal is to get as many people as possible to give you their contact information—name and email.
Read More: What is a Sales Funnel
ClickFunnels for Trading: Why are Sales Funnels Important for Traders?
You might be wondering why this funneling process matters to traders at all.
After all, if your goal is to turn visitors into customers, why does it matter how they get to your landing page?
Well, the short answer is that if you’re not tracking what happens after someone submits their contact information on your squeeze pages, then you’re losing out on money.
For every 100 people who give you their name and email address, maybe 20 of them will buy from you.
That means that 80 people won’t.
So, what happens to those 80 people?
What do they do with the information that you’ve collected from them?
Well, if you don’t know, then you can’t follow up with them.
You don’t know how else to reach them or what else you can offer them.
If your goal is to turn visitors into customers, then the last thing you want is for 80 of those people to simply go away without buying anything from you !
ClickFunnels for Trading: How Do Sales Funnels Work?
Do you remember when I said that a sales funnel looks like a funnel?
That’s because it is.
A sales funnel has five parts:
To draw an analogy to a real-life funnel, think of your Entry Point as the wide top where the traffic enters.
It might be a webinar you’re hosting, an advertisement on Facebook or something else.
The Landing Page is the funnel itself, where visitors are directed to after they click on that link or ad.
Squeeze Pages are pages that appear between your Landing Page and Thank You Page.
These pages contain a ‘squeeze’ form that ask visitors to submit their contact information before they get access to the next funnel part – whether it’s a webinar or something else.
Thank You Page
The Thank You Page is where you thank your visitor for submitting their contact information, let them know what will happen next and ask for their business.
Follow Up Funnels
Finally, the Follow Up Funnels is an email message that goes out to visitors after they submit their contact information.
This message contains whatever tailored content you want in it—such as a link to your Product Launch Page or something else.
ClickFunnels for Trading: How Does This Apply to Traders?
If you’re a trader, then how does this apply to you and your trading business?
Well, if you run an advertising campaign or sponsored webinar that tries to get visitors’ contact information, then that’s your Entry Point.
After they click on the link or ad, they enter your Sales Funnel through your Landing Page, which is whatever web page they get directed to after clicking on the advertisement.
From there, you show them different offers or contests on your Squeeze Pages in order to get their contact information.
Finally, you offer them something of value on your Thank You Page and ask for their business in return — whether it’s a newsletter subscription or something else.
From there, the Auto-Responder sends them whatever you want after they submit their contact information.
That could be an autoresponder sequence containing specific content that educates them about your trading strategies, for example.
Read More: What is marketing automation
ClickFunnels for Trading: What Is ClickFunnels?
Now that you know what a funnel is and how it works, what is ClickFunnels ?
In short, it’s software for creating sales funnels.
It comes with built-in support for your landing pages, squeeze pages and Thank You Pages as well as email autoresponders to make managing them as simple as possible.
You don’t have to use every single aspect of the software – for example, if you don’t want email autoresponders, then simply ignore that part of it.
Having said that, if you want a simple way to create funnels without having to deal with coding or hiring someone else to do it for you, then ClickFunnels is a great solution.
Read More: ClickFunnels Review
ClickFunnels for Trading: ClickFunnels Features
Like any software, ClickFunnels has different features that set it apart from the competition.
Some of these are:
Easy to Use Interface
This means you don’t have to be a web designer or coder in order to create funnels.
ClickFunnels editor allows you to drag and drop elements on your funnel pages, which lets you develop highly effective landing pages within minutes.
This is a built-in feature of ClickFunnels that helps you build an entire sales funnel from start to finish by dragging and dropping different elements onto each page.
Integrations with Other Software
ClickFunnels integrates with many other software, such as Google Analytics and Stripe.
This makes it easy to track the success of your advertising campaigns or whatever else you’re using ClickFunnels for.
Sales Funnel Templates
ClickFunnels has 100+ ready to use templates that can help you get started.
You don’t have to start from scratch every time and the templates will give you a great headstart in building your funnel.
This means your funnel will work on any device – desktop, laptop, tablet or smartphone.
Even if you build a funnel that works on one device, it may not work on another.
ClickFunnels ensures that regardless of what platform or device your visitors use to access your funnel, they will have the best possible experience.
Analytics and Reporting
As you probably know, you need to have analytics in place in order to tell how successful your funnel is.
ClickFunnels comes with built-in analytics that tracks everything from sales and revenue to conversion rates and even social shares.
Of course, it also includes a reporting system so you can easily track your funnel’s performance and make changes accordingly.
Read More: ClickFunnels Features
ClickFunnels for Trading: Sales Process For Trader
The sales process for a trader is similar to the sales process for any other type of business.
It starts with advertising and ends with getting an order.
However, there are different steps to this process that are specific to trading.
Here are the seven major steps in the trading sales funnel:
This is where you find potential targets for your offer.
For example, if you’re a day trader, then you can search for people who have visited top financial websites and blogs related to trading.
These are the people most likely to be interested in your offer so this step involves finding them and putting together a list of names.
Finding Your Targets
You have to find your target audience. You can use social media to do this or use trading-related forums, blogs and websites.
Once you have a list of prospects, the next step is to qualify each person on that list using a qualification matrix.
This step involves checking for things like company size, revenue and other factors to make sure they are actually a good fit for your offer.
Creating the Offer
This involves creating an offer specifically designed for your target with content that is relevant to them. It also includes building trust, so you have to craft this information carefully and deliver it effectively to each person on your list.
Enticing Your Target
Once you have created your offer, it’s time to entice your target. You do this by providing proof and other supporting materials to convince them that they need what you’re offering.
This includes showing testimonials and case studies of people who got good results from your product or service.
Converting Your Target
Once you have enticed your target with proof, you need to convince them that they should buy from you.
You can do this by providing a price advantage, showing the value of your offer and showing what they will get if they invest in your product or service.
Once people indicate that they want to make a purchase, it’s time to take action. You do this by setting up your order form and calling people who have agreed to purchase or selling through an ecommerce website.
Create a Lead Capture Page
This is the first step in the sales funnel because it catches all of your traffic.
A lead capture page can be anything that gets people to take action. It can be a simple form that asks for an email address or it can be something more complex like a webinar registration page.
The main purpose of this step is to capture leads, so you need to offer some type of value in exchange for information. This can come in the form of a white paper, ebook or training videos.
You can also offer free trials of your product or service in exchange for contact information.
This step is crucial because it’s the only way you will get traffic to enter your sales funnel.
Once someone fills out a form on one of these pages, they are directed to another page in your sales funnel.
ClickFunnels for Trading: Build the Funnel
This step involves creating pages for each part of your sales funnel.
You can use ClickFunnels to create all these pages and put them together into one funnel that takes people through the entire process.
To build a complete trading lead generation, sales and marketing funnel, you need to create the following pages:
- Lead capture page
- Squeeze page
- Webinar registration page
- Webinar landing page
- Thank you page (or order confirmation page)
- Upsell page
- Downsale page
The number of pages you need will depend on the details of your specific offer. As a general rule, most funnels have about 6 to 8 pages in them.
Landing Page Elements For Traders
There are some elements that you must have on every page of your funnel.
- A headline
- An image or video
- Sub-headlines (2 to 3)
- Bullet points (3 to 5)
- Text content (about 500 words)
This information should tell people exactly what they will get if they buy from you.
It also needs to entice them enough to take action.
This means using words and phrases that create interest and encourage people to buy.
- Properly Craft Your Call-to-Action (CTA)
The final step of the funnel is your call-to-action, which tells people what you want them to do next.
Once you have created your funnel, it’s time to put it to work.
ClickFunnels for Trading: Advanced Competitor Analysis
If you still have no idea what your sales funnel gonna look like, one of the best ways is to funnel hacking your direct competitors.
This process involves doing competitor research on the same market and analyzing competitor strategy to get insights into their deep funnel strategies.
Once you discover how competitor sales strategy, then you can start funnel hacking competitor funnel elements and find a gap where you can add in only your own ideas to your own funnel elements.
Funnel Hack is a great strategy for you to fill in the void for the offer.
One you build sales funnels you can start your marketing campaign by sending people to your funnel.
Register Here: Discover The Weird And Almost Backwards Marketing Secrets.
ClickFunnels for Trading: Traffic For Traders
If you want your funnel to work, you need traffic.
This means getting visitors to the pages in your sales funnel.
You can do this by creating social media ads, running PPC campaigns or producing content that attracts backlinks from other sites.
You can also use paid advertising on Google AdWords or Facebook Ads to send traffic to your pages.
Once people visit your funnel, they need to be able to see all the offers you have made available.
Make sure your squeeze page clearly communicates these offers and identifies which one is most popular with visitors.
After people make their selection, they will need to proceed through each part of the sales process in the order you have planned.
This requires an effective sequence of follow-up pages that follows them through the funnel.
Offer A Price Advantage
There are only 3 reasons people buy anything: they want it, they need it or they already own it.
The last case is simple because all that’s required is a purchase price offer that is lower than the going rate.
You can have a sale, offer discounts for bulk purchases or just place a low price on your product or service.
If you are trying to sell an intangible item like information, it’s trickier because there is no set price point.
In this case, you need to demonstrate the value of your offering and create urgency that encourages people to buy.
You can offer bonuses, limited-time sales or discounts for early purchases.
The goal is to get visitors into the funnel so you can convert them into buyers.
Read More: Traffic Secrets Review
ClickFunnels for Trading: Conversion Rate Optimization
The final step of the sales process is to make sure people actually buy.
You have spent a lot of time and effort attracting potential customers to your website, but you won’t make a sale unless they convert.
Typical sales pages address various concerns that can prevent visitors from buying.
This includes things like the same pain points they will fee such as security issues, fear of making a mistake and information overload.
ClickFunnels for Trading: Benefits of Using ClickFunnels for Trading
ClickFunnels has a lot to offer traders who are looking to develop their own lead generation, sales and marketing processes.
It allows you to do the following:
- Create a website in minutes
- Customize your pages with modern templates
- Connect with major email marketing and payment providers
- Track engagement and conversions on each page of the funnel.
As you can see, ClickFunnels offers a lot of benefits to traders.
It is an excellent way for those who are just starting out to create their own sales funnels and manage all the moving parts that go into the business of trading.
ClickFunnels for Trading: Conclusion
I hope this blog post has given you some valuable insight into the power of ClickFunnels and why it is such a powerful tool for your trading business.
Join today to start using all that ClickFunnels offers, including an easy-to-use interface with tons of cool features!
You can now join ClickFunnels with:
ClickFunnels 14-Days Free Trial: iloveclickfunnels.com
ClickFunnels 30-Days Free Trial: yourfirstfunnel.com
Your First Funnel Challenge is a 5-Day Online Event to help you build and launch your online business by leveraging “Sales Funnel”!
Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.
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