If you want to know how info-preneurs make their money, look no further than info products.
These are the e-books, courses, and coaching programs that help people learn new skills or improve upon existing ones.
The possibilities for these resources are limitless.
This blog post will show you what it takes to create your own info product using ClickFunnels – a web application that can help automate many of the processes involved in online business creation.
If you are aspiring Entrepreneurs who want to use ClickFunnels for an info products continue reading.
Here is a quick breakdown of what you’ll get:
ClickFunnels For Info Product: How Do I Make Money Online Using ClickFunnels?
Today’s world online education has become a huge market, and it shows no signs of slowing down.
Info products are an amazing way to make money online because you don’t have to invest in inventory or shipping – all you need is your word processor.
As soon as you create the product, the world can buy it immediately at their convenience.
People who are new to selling information products online might think that they need a big audience and an attractive website before they can start creating their product.
The truth is, you don’t need either one of those things in order to sell your info product.
ClickFunnels For Info Product: What Is Info Products?
Info products are digital products that you can sell online without needing any inventory or shipping.
Your product is automatically downloaded as soon as the customer places their order.
If your product is intended to teach people something, they will receive all of the materials that they need in order to learn the information – nothing more, nothing less.
Once you have an info product for sale, your next task is to get people to buy it.
Types of info products: There are three different types of info products:
- Video Courses
- Membership Sites
- Digital Event Tickets
Online education is a big market that doesn’t show any signs of slowing down.
A lot of successful entrepreneurs began their journey by selling eBooks – it’s a great way to learn the ropes and build up an audience before creating more extensive products such as membership sites or courses.
Internet marketers make living selling courses to their audiences.
Once you’ve created one product though, the possibilities are endless.
ClickFunnels For Info Product: How Do I Create My Info Product?
You have a few different options when it comes to creating your info product.
If you’re looking to create something that will teach people a specific skill, the best option is usually to create a video course.
There are so many tools available online today that can help you create videos – both for free and at low cost.
In the past, you would have needed to purchase expensive software to do this work.
Tools like Camtasia are perfect for creating video courses because it allows you to record your screen while also adding subtitles, images, and other relevant information.
Once your video is created, you can upload it directly into ClickFunnels.
If you want to create an eBook instead, you can either write all of the content by hand or record yourself reading it out loud.
You will then need to convert this audio into written form – either through a transcription tool or by typing it in yourself.
Once you have your written content ready, you can upload it directly through ClickFunnels.
Case Study: Natalie Hodson Info Products
ClickFunnels For Info Product: How To Sell Info Products?
Let’s look at the big picture, and break down where your customers will come from.
Once you’ve created your product, the next step is to put it in front of the right people.
Here are a few different options for how and where you can sell your info products:
1. Social Media Marketing
Social media platforms like Facebook and Instagram have millions of users – if you can create an audience for your product, there’s a good chance that some of them will be interested in buying it.
Read More: What is social media marketing
2. Email Marketing
You can also send traffic to your product using email marketing.
If you’ve spent any time on Facebook or Instagram, chances are good that you have dozens – maybe even hundreds – of people in your list that would be interested in buying your product.
Read More: What is email marketing
Amazon is a huge marketplace with millions of users, and the best part is that you don’t need a huge audience to sell on Amazon.
If you can get people to buy even one of your products, you’ll have access to their contact information.
You can then use that information to put them into your own email list, making it easier to sell them on other products in the future.
4. Affiliate Marketing
This is by far the easiest way to make money with info products.
If you’re new to affiliate marketing, it works like this: you will put a link in your product that directs people to another website (usually an online store). When someone clicks on that link and purchases something from that store, you will receive a commission for the sale.
Read More: What is Affiliate Marketing
5. Your Own Website
Finally, you can also sell your products on your own website.
If the idea of selling from Amazon scares you because you’re unfamiliar with it, this is a great option that allows you to skip all of the complicated rules and processes involved in selling on Amazon.
By building your own website, you can upload your products directly to ClickFunnels and then have access to all of the same sales funnels that are available on Amazon.
This is a great way to sell something right away – allowing you to start making money as soon as possible.
ClickFunnels For Info Product: How To Create Info Product Funnel?
A sales funnel is the path that you want your customers to follow from when they first arrive at your website until they purchase one of your products.
In order to create a perfect sales funnel for an info product, you’ll need to set up a few different pages:
1. Welcome Page
This page is usually an opt-in where you can gather information from your visitors (such as their email addresses) before sending them to the next step in the funnel.
2. Lead Magnet Landing Page
The lead magnet landing page is the first thing that people will see in your Clickfunnels sales funnel. This is where you offer a piece of information in exchange for their email address.
Choosing the Right Lead Magnet for Your Product
A lead magnet is the thing that you’re giving away to get people to subscribe to your newsletter or follow you on Facebook.
In order to choose the right one for your product, you need to figure out what sort of person is interested in buying your product.
Are they already active on social media?
Do they shop online frequently (and if so, where)?
What do they like spending money on?
After you’ve figured out the answer to these questions, choosing the right lead magnet will be a breeze.
3. Email Sequence
After you obtain their email address, you will send them one or two emails per day for a few days, before directing them to your sales page.
The idea is to give enough free information that the person trusts you and wants more of your advice.
4. Sales Page
Finally, you’ll need a sales page that briefly explains the benefits of your product and makes it easier for your customer to order.
ClickFunnels For Info Product: Creating a Sales Funnel in ClickFunnels
Once you’ve gathered all of the information about your product that you need, creating a sales funnel is relatively easy in Clickfunnels.
ClickFunnels is the best sales funnel builder and management tool available and can also be used to build landing pages, webinar registration pages, affiliate promotion funnels and more.
Here’s some steps to help you create your sales funnel in ClickFunnels
Step 1. On your ClickFunnels Account, click “build funnel” that will be located on the right side of your screen.
Step 2. Select whether you want to start with pre-existing pages or new pages for this particular campaign. (You can edit pages later)
The reason for this is because if you choose pre-existing pages, it will pull from a bank of 100’s of professionally designed layouts to help make your funnel look nice.
If you choose new, you can manually set up the template yourself.
Step 3. Name your landing page and select a template that appeals to you.
For example, it may be a good idea to create your lead magnet landing page separate from your sales page if you don’t want people to see the free report right away. (This will help keep them interested for longer.)
Step 4. Edit your template with your own unique images and text as required by adding your logo, images or changing text. (Clickfunnels makes this easy to do with the click of a button.)
Step 5. Create another funnel inside your existing funnel by having another landing page before and after your lead magnet and sales page so that you can direct them further down the line if they aren’t ready to purchase yet.
Step 6. Create an email list for people who are interested in your product but may have missed the chance to subscribe when they first arrived at the page. (This will help you build a list of potential customers while keeping track of everyone who is interested in your product.)
Read More: How to create a landing page in ClickFunnels
ClickFunnels For Info Product: One Funnel Away Challenge
One perfect example of a successful info product funnel would be the One Funnel Away Challenge by ClickFunnels own products.
Of course, the entire sales funnel built using ClickFunnels.
The challenge teaches people how to use ClickFunnels, so they can build their own sales funnels.
The One Funnel Away Challenge is an excellent example of getting people interested in the product before you even have them on your mailing list.
People love being challenged and are more likely to join your list if they are given a goal to reach.
You’ll soon discover that the best way to build credibility is by giving away some of your best products by giving free trial, before anyone has even become a customer.
Then, educate them on how they can grow their business online with the information you provide. (This is exactly what The One Funnel Away Challenge does.)
Once they learn about the value of your product, they’ll be more than happy to pay for it.
As a ClickFunnels user I must say this is one of the most complete resources on how to learn full ClickFunnels Sales Funnel Education, I have seen.
You will learn about:
- How To Create High Converting Sales Funnels
- Effective Sales Funnel
- High Converting Upsell Message
- Effectively Sell
- Drive Traffic
- Order Bump
I would definitely recommend that you check out the One Funnel Away Challenge as it is only $100 to join and will help you understand basic funnel structures and properly implementing it, as well as how to promote them effectively.
Most ClickFunnels users go thru this challenge and start to create funnels and start their own business by being course creators, funnel building as a service, etc.
Read More: One Funnel Away Challenge Review
ClickFunnels For Info Product: Increase Customer Lifetime Value By Offering a Free Trial or Demo
Once you have someone’s email address, it is possible to follow up with them and try to market a newer version of your product. (This can be done through an automated sequence set up using the autoresponder feature inside ClickFunnels.)
In order to do this successfully, though, you’ll need to keep in mind that the longer you wait to market a new version of your product, the less likely it is for them to become interested.
If they haven’t purchased from you in over three months, most people will feel like they’ve already gotten what they needed and don’t see any reason to buy again.
The best way to avoid this is to create a free trial or demo of your product that’s only available for a limited time.
This will give them a taste of what they can expect if they become a customer and show you have confidence in the quality of your work. (You’ll also be able to gain their trust by offering a guarantee for your product.)
ClickFunnels For Info Product: Conclusion
If you’re looking for a way to get your information product out there, ClickFunnels might be exactly what you need.
With ClickFunnels, you can create an entire sales funnel in one place and have it all come together to make the process seamless from start to finish.
You’ll find that this is great for making sure that customers can convert with ease!
What do people say about using ClickFunnels?
When starting a new project, whether online or offline, ask yourself if it would work better as a service-based or info-product based company.
That will help determine which type of marketing you’ll use to get your product out there.
If you think ClickFunnels sounds like something that can help you with your online business, then you can consider below:
Get Started with…
ClickFunnels 14-Days Free Trial: iloveclickfunnels.com
ClickFunnels 30-Days Free Trial: yourfirstfunnel.com
Pro Tip: If you decided to join ClickFunnels, make sure you check out Info Business Blueprint in Funnelflix.(Gold)
Send me an email if you can’t find it…
To your success!
Your First Funnel Challenge is a 5-Day Online Event(FREE) to help you build and launch your online business by leveraging “Sales Funnel”!
Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.
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