We know that contractors are busy people.
They’re always on the go, and they need to find new clients all the time.
That’s why we created this blog post for them!
We’ll show you how to use ClickFunnels to grow your contracting business quickly so you can spend more time focusing on what matters: Making Money!
Clickfunnels is a powerful tool that will allow you to create landing pages, sales funnels, email marketing campaigns and much more with just a few clicks of the mouse without technical know how!
You don’t have to be an expert in using graphic design software or web programming languages because it does it all for you!
The system is designed specifically for entrepreneurs who want an easy way out without wasting too much time.
Last but not least, it is very affordable!
Let’s take a look at how you can easily use Clickfunnels to make money with your contracting business.
ClickFunnels For Contractors: But 1st What Exactly Is It?
It is an online sales funnel and landing page builder that allows entrepreneurs to build sales funnels without hiring professional coders or web developers.
You can use this tool to sell your products and construction services as well as email marketing campaigns.
For those who aren’t familiar with these terms, a sales funnel is a process that helps you build buyer trust by creating a series of small steps that will eventually bring them towards the purchase.
On the other hand, email marketing tools help you to build a list of leads and contact them regularly with newsletters.
The great thing about these two tools is that they work in perfect synergy when used together!
ClickFunnels For Contractors: Marketing Funnel for Contractors
The big picture here is to help construction company like you generate more leads so you can have a steady stream of contracts coming in every month.
If your goal is this, then you need to put in place a proper marketing campaign that will allow people to learn more about what you do and become loyal customers/clients in the long term.
This takes time but it is very rewarding in the end.
The marketing funnel that you need to create is made up of three steps:
1st – You build trust with your prospects by giving them valuable information about how to do their jobs better so they can have a more productive workday.
2nd – Show authority by being an expert in your industry and by showing testimonials from your past clients.
3rd – Present yourself as their solution to this problem by selling them something that will benefit them.
It’s very important for you to follow the “law of reciprocity” in this situation because it will help you establish a buyer’s mindset when contacting potential customers/clients.
This means that you have to ensure that the freebies you offer them are high quality and related to the topic of your business.
For example, if you build decks for a living, then your freebie should be something like a “Deck Maintenance Guide” so they’ll know what to do when their deck starts getting old.
If you don’t want to make your own freebie, you can always hire a freelance writer on upwork.com for cheap.
Once they have accepted your freebie, you should start building a relationship with them through email.
The beginning of this relationship is crucial because it will determine if they will work with you or not in the future.
Your goal is to make them feel like they’ve known you for a long time and that there is no place else where they could find the information you offer.
Then, start selling your high-quality services and products by explaining exactly how it will benefit them.
You will need to:
a) Create sales funnels (with the use of ClickFunnels)
b) Write an email follow-up series that is sent to all prospective customers/clients.
What Should Be Included in These Emails?
Here are some guidelines on what you should include in each email:
1st Email (Introduction)- All it needs to contain is a link to a lead magnet page where they can get a free copy of your book or report.
2nd Email (Value Proposition)- In this email, you should explain why working with you is beneficial to them and what results they can expect from it.
3rd Email (Social Proof)- You have to show that other people have worked with you successfully by presenting testimonials from past clients.
4th Email (Pricing)- You should offer them a special deal if they contact you within a certain period of time.
Since it takes time to build trust, you will have to send up to 5 emails before people start taking action.
Don’t forget that ClickFunnels can help you create a high-converting sales funnel.
ClickFunnels For Contractors: The 4 Main Funnel Types You Can Build With This Tool
There are four main types of funnels that you can create with this tool.
They include: Websites, Lead Magnets, Sales Pages and Email Autoresponder.
Website Funnels for Contractors
This is perhaps one of the most popular types of funnels that small business owners use to sell their products and services.
It works by creating a professional website (that you can hire an expert to create for you to save time) that will act as the virtual shop where customers can buy products or services.
The advantage of using this type of funnel is that it allows you to establish trust with potential customers by offering free digital content like e-books, videos, webinars etc. Customers who visit your website will stay there to find out more about your products and services.
Once you have their trust, they will be more likely to buy from you.
Lead Generation Funnel for Contractors
This type of funnel works by converting visitors into email leads.
It can be done by offering free content that is highly valuable to the customer such as e-books, infographic templates, songs, videos etc.
Once the customer gives you his/her email address, they are automatically enrolled in your email marketing campaign (more on this later).
This is one of the most effective ways to stay connected with your leads and eventually helps you create a stronger bond with them.
Sales Funnels for Contractors
This type of funnel is used to make a sale.
It includes pages such as the thank you page (after purchasing) and up-sells which are very effective when done correctly.
The advantage of using this type of funnel is that it helps create trust with your potential customer by offering them free digital content that they will find valuable and then asking them to make a purchase.
Follow-Up Funnels for Contractors
This type of funnel is used to automate the communication process between you and your leads by automatically sending out emails at specific intervals.
It is very effective because it allows you to build trust with your customers through free digital content and then asking them for a sale.
You can use this sequence automatically because it will be pre-built for you.
ClickFunnels For Contractors: How To Use ClickFunnels
Now that I have briefly highlighted the different funnel type you can create with this tool, let’s take a look at how to go about using them:
The first thing you will need to do is sign up for an account by visiting the ClickFunnels website and filling in your contact information.
They offer a 14-day free trial which is more than enough time for you to see if this tool works well for your business!
After signing up, you will be asked to choose a template for each of the four types of funnels.
This is what your website will look like and it’s important that you choose a design that accurately represents your business.
You can also change these designs at any time in the future if you wish to do so.
Then comes the fun part!
Whichever type of funnel you choose to build, the process is essentially the same: * First, add a trigger or a ‘capture’ page that will prompt visitors to take action (give you their email address in this case).
* Then add another page that will offer something valuable to the customer (a lead magnet) and provide a link for him/her to click on.
* The next page they land on is where you can ask them to make a purchase or provide some other information such as an email address if it’s a sales funnel.
* Finally, you will have your ‘thank you’ page where they land after making a purchase or clicking on your lead magnet.
The last thing you need to do is add an email autoresponder (to set up follow-up and sales funnels), and integrate it with your email service provider such as Aweber, Mailchimp, etc.
And that’s it!
You are all set to start using this powerful tool for your business.
ClickFunnels For Contractors: 5 Lead Generation Strategy For Contractors
Creating a lead generation campaign is an effective way of attracting new clients to your business.
With ClickFunnels, you can create these campaigns easily and efficiently with its drag and drop editor; they are pre-setup for you which means all you need to do is click and go!
Here are some of the lead generation methods you can use with this software:
Landing Page With Lead Form For Contractors
Using a landing page is one of the best ways to market your business online because visitors who land on these pages are already looking for your product or service.
The process of setting up a landing page is very easy with this software.
Here are some of the elements you will need to include on your landing page: Your logo, an image of your product/service, a headline that attracts attention, body text which explains what you do and why it’s beneficial for people, a call to action button which prompts them to buy or sign up, and of course, your contact details.
You can set up autoresponders to your landing pages as well so that you can track which campaigns are producing the most leads for you!
Lead Magnet Home Page For Contractors
Using a lead magnet is another great way to generate leads on your website. This process consists of creating valuable content which you give away for free as an incentive for people to click on your lead capture page.
The great news with this software is that you can build a lead magnet directly into the creator and then add it to your website or blog! All you need to do is:
a) Create Your Lead Magnet: You can use any type of content that is relevant to your industry and then add any bonuses that you think will ‘sweeten’ the deal for your customers. e.g. a checklist, worksheet, recipe, template etc.
b) Set Up Your Lead Magnet: ClickFunnels makes it very easy to set up an autoresponder on your lead magnet called ‘thank you’ page where people can opt in to receive your content. This is also known as a squeeze page. Once they’ve subscribed, an autoresponder will then send them the download link for your lead magnet or whatever you have promised!
c) Add Your Lead Magnet To Your Website: You can simply copy and paste a piece of code into your site or blog to add the lead magnet.
Sales Funnel For Contractors
A sales funnel is a very effective method for selling a product on your website. It can be structured in different ways depending on what you’re selling but the main elements remain the same: A ‘trigger’ which prompts the visitor to visit your website or landing page, a lead magnet which is an incentive for them to opt into your list, an email series which delivers free content, another ‘trigger’ to make the sale and then finally delivering your product/service.
With ClickFunnels, you can create various types of funnels i.e. a sales funnel, a webinar funnel or a membership site.
Webinar Funnel For Contractors
ClickFunnels also makes it very easy to create and host your own live online events which you can use to sell your products and services.
You simply need to:
a) Create Your Event: It’s easy to select the type of webinar you want to host. You can create live events, recorded events or both!
b) Set Up Your Webinar: Once you’ve chosen your event type, it’s very simple to set up a thank you page which will prompt people who have registered for your webinar with an autoresponder to receive your products or services.
c) Promote Your Webinar: ClickFunnels makes it easy for you to promote your webinar through social media channels. You can use one of the templates provided by the software or create your own!
Membership Site For Contractors
If you’re selling a digital product such as an E-book or online course, you may want to consider setting up a membership site.
This is great for customers because they are able to access your content on an ongoing basis without having to make another purchase!
Creating membership funnels is very simple with ClickFunnels, especially if you’re already using the sales funnel method. All you need to do is:
a) Add Content To Your Membership Pages: You will need to add your product in the sales funnel section of ClickFunnels, in addition to creating a membership area where your customers can enter their payment details.
b) Promote Your Membership Sites: There are many ways for you to promote your membership site. For example, you can use paid advertising or even social media. ClickFunnels makes it easy for you to do this with one of the many templates included in the software.
There are so many benefits to using ClickFunnels For Contractors.
They are specially designed to help businesses get more sales and leads online fast.
Not only that, they are really easy to set up.
ClickFunnels For Contractors: Wrap Up
I hope this article will help you in setting up your own sales funnel quickly and easily!
If you’re a contractor and want to start growing your business, I have some great news for you.
In fact, if this is something that’s been on your mind as of late, now might be the best time ever to take advantage of these opportunities.
You can grow your contracting business from scratch or simply increase those existing profits by using ClickFunnels!
In addition to being easy to use, it also includes everything you need to make more money with less effort.
What are you waiting for?
You can start making more money in less time with ClickFunnels.
Join now and get a free 14-day trial!
Your First Funnel Challenge is a 5-Day Online Event(FREE) to help you build and launch your online business by leveraging “Sales Funnel”!
Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.